# A/B testing email subject line

**URL:** <https://forum.mautic.org/t/a-b-testing-email-subject-line/8253>\
**Category:** Product Support\
**Created:** [April 19, 2017, 2:48pm UTC](https://forum.mautic.org/t/a-b-testing-email-subject-line/8253 "2017-04-19T14:48:26Z")\
**Posts on this page:** 8\
**Page:** 1

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**Author:** ![smallears613](https://avatars.discourse-cdn.com/v4/letter/s/5f8ce5/32.png) [@smallears613](https://forum.mautic.org/u/smallears613)\
**Post date:** [April 19, 2017, 2:48pm UTC](https://forum.mautic.org/t/a-b-testing-email-subject-line/8253/1 "2017-04-19T14:48:26Z")

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Hi everyone im a new user to mautic and i am having trouble figuring out how to A/b test the subject line of my email. Your help would much appreciated.  
  
  
  
I have a single email setup, but want to A/B test 2 subject lines. How do i do this?

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**Author:** ![smallears613](https://avatars.discourse-cdn.com/v4/letter/s/5f8ce5/32.png) [@smallears613](https://forum.mautic.org/u/smallears613)\
**Post date:** [April 19, 2017, 2:48pm UTC](https://forum.mautic.org/t/a-b-testing-email-subject-line/8253/2 "2017-04-19T14:48:26Z")

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Hi everyone im a new user to mautic and i am having trouble figuring out how to A/b test the subject line of my email. Your help would much appreciated.

I have a single email setup, but want to A/B test 2 subject lines. How do i do this?

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**Author:** ![petertl](https://sea2.discourse-cdn.com/flex020/user_avatar/forum.mautic.org/petertl/32/511_2.png) [@petertl](https://forum.mautic.org/u/petertl)\
**Post date:** [April 19, 2017, 3:33pm UTC](https://forum.mautic.org/t/a-b-testing-email-subject-line/8253/3 "2017-04-19T15:33:11Z")

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Hi @smallears613:

- Create a new (template) email
- Specify internal name, subject and content
- Click Save & Close
- In email detail dropdown, click Add A/B Test
- Change subject and content in the edit view
- Click Save & Close again

Now you can switch between the email variants and send test emails - they are delivered with different subject lines.

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**Author:** ![smallears613](https://avatars.discourse-cdn.com/v4/letter/s/5f8ce5/32.png) [@smallears613](https://forum.mautic.org/u/smallears613)\
**Post date:** [April 19, 2017, 4:44pm UTC](https://forum.mautic.org/t/a-b-testing-email-subject-line/8253/4 "2017-04-19T16:44:39Z")

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ok so when i click A/B test that is the B section

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**Author:** ![petertl](https://sea2.discourse-cdn.com/flex020/user_avatar/forum.mautic.org/petertl/32/511_2.png) [@petertl](https://forum.mautic.org/u/petertl)\
**Post date:** [April 19, 2017, 4:59pm UTC](https://forum.mautic.org/t/a-b-testing-email-subject-line/8253/5 "2017-04-19T16:59:04Z")

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Yes, after hitting “Add A/B Test” you are in variant B. Just hit “Save & Close” again, then you are prompted the missing fields for your variant email (you have to - again - select your email type, which is kind of strange).

After you edited variant B you can toggle between the variants at the bottom of the read-only email detail screen.

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**Author:** ![petertl](https://sea2.discourse-cdn.com/flex020/user_avatar/forum.mautic.org/petertl/32/511_2.png) [@petertl](https://forum.mautic.org/u/petertl)\
**Post date:** [April 19, 2017, 5:00pm UTC](https://forum.mautic.org/t/a-b-testing-email-subject-line/8253/6 "2017-04-19T17:00:00Z")

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(A/B tests do not only consist of a section, but the email is basically duplicated and every field can be modified)

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**Author:** ![smallears613](https://avatars.discourse-cdn.com/v4/letter/s/5f8ce5/32.png) [@smallears613](https://forum.mautic.org/u/smallears613)\
**Post date:** [April 19, 2017, 5:12pm UTC](https://forum.mautic.org/t/a-b-testing-email-subject-line/8253/7 "2017-04-19T17:12:44Z")

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Awesome thansk so much!

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**Author:** ![smaffulli](https://sea2.discourse-cdn.com/flex020/user_avatar/forum.mautic.org/smaffulli/32/1072_2.png) [@smaffulli](https://forum.mautic.org/u/smaffulli)\
**Post date:** [July 10, 2020, 2:11pm UTC](https://forum.mautic.org/t/a-b-testing-email-subject-line/8253/8 "2020-07-10T14:11:30Z")

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> [@petertl](#):
>
> Create a new (template) email

Is A/B testing of emails limited to **template** emails? I’m looking for a way to A/B test an email that needs to be sent from a campaign and I don’t find the option to do that. Is it impossible to do A/B test with email campaigns?
