# Create a cold subscriber segment **URL:** \ **Category:** General Discussion\ **Created:** [December 26, 2021, 1:25pm UTC](https://forum.mautic.org/t/create-a-cold-subscriber-segment/22161 "2021-12-26T13:25:07Z")\ **Posts on this page:** 9\ **Page:** 1
**Author:** ![peter\_k](https://sea2.discourse-cdn.com/flex020/user_avatar/forum.mautic.org/peter_k/32/511_2.png) [@peter\_k](https://forum.mautic.org/u/peter_k)\ **Post date:** [December 26, 2021, 1:25pm UTC](https://forum.mautic.org/t/create-a-cold-subscriber-segment/22161/1 "2021-12-26T13:25:07Z")
Hi, I’d like to create a cold subscriber segment. I’d like to implement a rule similar to convertkit: > We define cold subscribers as any subscriber who hasn’t opened or clicked an email in the last 90 days. For subscribers who have been active for _fewer_ than 90 days, we define cold subscribers as anyone who hasn’t opened or clicked an email in 30 days. For simplicity, I’d like to add everyone who hasn’t opened or clicked an email in the last 90 days to a segment called “Cold Subscriber”. My problem is, that I don’t know how to filter accordingly. - There is a contact field called “Email Read Date”, but I don’t find any information about it in the [docs](https://docs.mautic.org/en/setup/variables) (there are some of the segment filter contact fields which aren’t mentioned in the docs…). - I didn’t find a contact field, which might act as a »Email clicked date«. Is there one? As I’d like to rely more on click rate than opening rate, this field is of importance. ---
**Author:** ![peter\_k](https://sea2.discourse-cdn.com/flex020/user_avatar/forum.mautic.org/peter_k/32/511_2.png) [@peter\_k](https://forum.mautic.org/u/peter_k)\ **Post date:** [January 23, 2022, 1:06pm UTC](https://forum.mautic.org/t/create-a-cold-subscriber-segment/22161/2 "2022-01-23T13:06:22Z")
No one? I’d like to rely on the email clicked date, simply because of [apple mail privacy changes](https://postmarkapp.com/blog/how-apples-mail-privacy-changes-affect-email-open-tracking). ---
**Author:** ![joeyk](https://sea2.discourse-cdn.com/flex020/user_avatar/forum.mautic.org/joeyk/32/11164_2.png) [@joeyk](https://forum.mautic.org/u/joeyk)\ **Post date:** [January 23, 2022, 3:21pm UTC](https://forum.mautic.org/t/create-a-cold-subscriber-segment/22161/3 "2022-01-23T15:21:44Z")
You can filter for ‘email clicked date is less then 90 days’ and ‘email is not empty’ ---
**Author:** ![peter\_k](https://sea2.discourse-cdn.com/flex020/user_avatar/forum.mautic.org/peter_k/32/511_2.png) [@peter\_k](https://forum.mautic.org/u/peter_k)\ **Post date:** [January 23, 2022, 3:49pm UTC](https://forum.mautic.org/t/create-a-cold-subscriber-segment/22161/4 "2022-01-23T15:49:43Z")
> [@joeyk](#): > > You can filter for ‘email clicked date is less then 90 days’ I don’t have that filter for in the segment editor. What am I missing. ---
**Author:** ![joeyk](https://sea2.discourse-cdn.com/flex020/user_avatar/forum.mautic.org/joeyk/32/11164_2.png) [@joeyk](https://forum.mautic.org/u/joeyk)\ **Post date:** [January 23, 2022, 6:54pm UTC](https://forum.mautic.org/t/create-a-cold-subscriber-segment/22161/5 "2022-01-23T18:54:34Z")
Sorry, I was answering too fast, without reading it properly. You should look for last active date is less then -90 days. Otherwise you would have to build very complicated segments. Date active will include web visits email opens and clicks. This is what you want, right? ---
**Author:** ![peter\_k](https://sea2.discourse-cdn.com/flex020/user_avatar/forum.mautic.org/peter_k/32/511_2.png) [@peter\_k](https://forum.mautic.org/u/peter_k)\ **Post date:** [January 26, 2022, 10:38am UTC](https://forum.mautic.org/t/create-a-cold-subscriber-segment/22161/6 "2022-01-26T10:38:38Z")
> [@joeyk](#): > > Date active will include web visits email opens and clicks. This is what you want, right? More or less. Will `date active` get updated whenever an identified contact visits a page, even if the contact comes to the page via, e.g., google instead of clicking a link in an email? ---
**Author:** ![joeyk](https://sea2.discourse-cdn.com/flex020/user_avatar/forum.mautic.org/joeyk/32/11164_2.png) [@joeyk](https://forum.mautic.org/u/joeyk)\ **Post date:** [January 26, 2022, 10:58am UTC](https://forum.mautic.org/t/create-a-cold-subscriber-segment/22161/7 "2022-01-26T10:58:59Z")
Correct, and that is the beauty of Mautic 🙂 It happens IF there is a cookie that links the person to the contact in Mautic. In case someone visits from multiple devices, the tracking will happen on ALL devices (and you’ll see the list of devices tracked). ---
**Author:** ![peter\_k](https://sea2.discourse-cdn.com/flex020/user_avatar/forum.mautic.org/peter_k/32/511_2.png) [@peter\_k](https://forum.mautic.org/u/peter_k)\ **Post date:** [January 27, 2022, 5:22pm UTC](https://forum.mautic.org/t/create-a-cold-subscriber-segment/22161/8 "2022-01-27T17:22:36Z")
> [@joeyk](#): > > Correct, and that is the beauty of Mautic 🙂 True, but it is a hindrance in this case. Reason: Let’s say a contact subscribes to my email. They almost always get a cookie, because they come to the DOI page. By default the cookie lifetime is 365 days. Therefore, the `date last active` get updated every time the contact visits my webpage. But I don’t know when the last time, they really interacted with my emails, was. (It could be that they just subscribed for the freebie, never read my mails, but visit my page form time to time) So, `date last active` isn’t a good filter for creating a cold subscriber segment. ---
**Author:** ![joeyk](https://sea2.discourse-cdn.com/flex020/user_avatar/forum.mautic.org/joeyk/32/11164_2.png) [@joeyk](https://forum.mautic.org/u/joeyk)\ **Post date:** [January 27, 2022, 8:05pm UTC](https://forum.mautic.org/t/create-a-cold-subscriber-segment/22161/9 "2022-01-27T20:05:32Z")
As a marketer I consider anyone who is active and checking my page not cold. 🙂 Otherwise you can make a campaign and add score if they open, remove score if they don’t. Then make a segment based on points.