# Email Preheaders?

**URL:** <https://forum.mautic.org/t/email-preheaders/9213>\
**Category:** General Discussion\
**Created:** [August 10, 2017, 8:12pm UTC](https://forum.mautic.org/t/email-preheaders/9213 "2017-08-10T20:12:51Z")\
**Posts on this page:** 10\
**Page:** 1

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**Author:** ![theatereleven](https://avatars.discourse-cdn.com/v4/letter/t/85e7bf/32.png) [@theatereleven](https://forum.mautic.org/u/theatereleven)\
**Post date:** [August 10, 2017, 8:12pm UTC](https://forum.mautic.org/t/email-preheaders/9213/1 "2017-08-10T20:12:51Z")

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I’m not seeing how to implement/modify email preheaders. Can anyone point me in the right direction? Google search didn’t provide an answer. Thanks!

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**Author:** ![theatereleven](https://avatars.discourse-cdn.com/v4/letter/t/85e7bf/32.png) [@theatereleven](https://forum.mautic.org/u/theatereleven)\
**Post date:** [August 10, 2017, 8:12pm UTC](https://forum.mautic.org/t/email-preheaders/9213/2 "2017-08-10T20:12:51Z")

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I’m not seeing how to implement/modify email preheaders. Can anyone point me in the right direction? Google search didn’t provide an answer. Thanks!

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**Author:** ![theatereleven](https://avatars.discourse-cdn.com/v4/letter/t/85e7bf/32.png) [@theatereleven](https://forum.mautic.org/u/theatereleven)\
**Post date:** [August 12, 2017, 1:24am UTC](https://forum.mautic.org/t/email-preheaders/9213/3 "2017-08-12T01:24:26Z")

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Can’t figure anything out, so I’m just make sure the first sentence of the email is what I want in the preheader, as that’s what’s reading in.

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**Author:** ![merlijn](https://avatars.discourse-cdn.com/v4/letter/m/54ee81/32.png) [@merlijn](https://forum.mautic.org/u/merlijn)\
**Post date:** [August 14, 2017, 7:29am UTC](https://forum.mautic.org/t/email-preheaders/9213/4 "2017-08-14T07:29:03Z")

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I’ve created a feature request on github a while back [https://github.com/mautic/mautic/issues/2800](https://github.com/mautic/mautic/issues/2800).  
You can implement it for now by using codemode and the preheader artibute.

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**Author:** ![chris0928](https://sea2.discourse-cdn.com/flex020/user_avatar/forum.mautic.org/chris0928/32/118_2.png) [@chris0928](https://forum.mautic.org/u/chris0928)\
**Post date:** [August 14, 2017, 4:08pm UTC](https://forum.mautic.org/t/email-preheaders/9213/5 "2017-08-14T16:08:24Z")

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Thanks for adding this as a feature request, @merlijn – I’d like to see this too. I noticed that MailChimp recently added a very similar feature.

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**Author:** ![theatereleven](https://avatars.discourse-cdn.com/v4/letter/t/85e7bf/32.png) [@theatereleven](https://forum.mautic.org/u/theatereleven)\
**Post date:** [August 14, 2017, 4:33pm UTC](https://forum.mautic.org/t/email-preheaders/9213/6 "2017-08-14T16:33:24Z")

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Thanks @merlijn! I’m cool with code mode, but can you expound on how to add the attribute? Is it a class?

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**Author:** ![chris0928](https://sea2.discourse-cdn.com/flex020/user_avatar/forum.mautic.org/chris0928/32/118_2.png) [@chris0928](https://forum.mautic.org/u/chris0928)\
**Post date:** [August 15, 2017, 2:25pm UTC](https://forum.mautic.org/t/email-preheaders/9213/7 "2017-08-15T14:25:41Z")

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I’m not sure about the attribute @merlijn referenced, but this is what I typically use: [https://litmus.com/community/snippets/1-hidden-preheader-text](https://litmus.com/community/snippets/1-hidden-preheader-text)

Also, some great info about preview text: [https://litmus.com/blog/the-ultimate-guide-to-preview-text-support](https://litmus.com/blog/the-ultimate-guide-to-preview-text-support)

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**Author:** ![theatereleven](https://avatars.discourse-cdn.com/v4/letter/t/85e7bf/32.png) [@theatereleven](https://forum.mautic.org/u/theatereleven)\
**Post date:** [August 15, 2017, 7:12pm UTC](https://forum.mautic.org/t/email-preheaders/9213/8 "2017-08-15T19:12:51Z")

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Cool, thanks man! I’m a little afraid of the hidden text route as I’ve heard it ups SPAM scores. Have you run into that? I’ll test it out.

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**Author:** ![chris0928](https://sea2.discourse-cdn.com/flex020/user_avatar/forum.mautic.org/chris0928/32/118_2.png) [@chris0928](https://forum.mautic.org/u/chris0928)\
**Post date:** [August 15, 2017, 7:56pm UTC](https://forum.mautic.org/t/email-preheaders/9213/9 "2017-08-15T19:56:02Z")

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Mhmm, I’ve heard about that, although I’ve never had an issue personally or with my clients. Not sure how much it’s considered these days. For example, MailChimp now offers the ability to include preview text along with a subject line, and it’s always hidden.

But yeah definitely test it out and see how it goes in your situation 🙂

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**Author:** ![robm](https://sea2.discourse-cdn.com/flex020/user_avatar/forum.mautic.org/robm/32/260_2.png) [@robm](https://forum.mautic.org/u/robm)\
**Post date:** [July 24, 2021, 9:43am UTC](https://forum.mautic.org/t/email-preheaders/9213/10 "2021-07-24T09:43:36Z")

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I have found pre text super helpful in driving email open rates

I created a very quick tutorial video on how to do it with the new builder.

[![](https://us1.discourse-cdn.com/flex020/uploads/mautic/original/2X/c/c11d3310240f9582aacf0c98172a37ff73132fe9.jpeg "How to add preview text to a Mautic email") ](https://www.youtube.com/watch?v=35FErkUtpTc)
