# Email Preview / Preheader Text

**URL:** <https://forum.mautic.org/t/email-preview-preheader-text/7717>\
**Category:** Development\
**Created:** [February 28, 2017, 12:45pm UTC](https://forum.mautic.org/t/email-preview-preheader-text/7717 "2017-02-28T12:45:40Z")\
**Posts on this page:** 1\
**Showing post:** 10

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**Author:** ![DerekBuntin](https://sea2.discourse-cdn.com/flex020/user_avatar/forum.mautic.org/derekbuntin/32/90_2.png) [@DerekBuntin](https://forum.mautic.org/u/DerekBuntin)\
**Post date:** [March 23, 2017, 10:27pm UTC](https://forum.mautic.org/t/email-preview-preheader-text/7717/10 "2017-03-23T22:27:04Z")

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@chris0928 I agree, but like any email, you should concern yourself with all elements.

From a marketing perspective, the preview text is important in improving open rates, I’m sure it’ll become a much more common practice as time goes on but for now we will need to work around where we can.

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