# How to personalize emails?

**URL:** https://forum.mautic.org/t/how-to-personalize-emails/23022
**Category:** Product Support
**Created:** [March 12, 2022, 9:52am UTC](https://forum.mautic.org/t/how-to-personalize-emails/23022 "2022-03-12T09:52:04Z")
**Posts on this page:** 20
**Page:** 1

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### Author: ![paolosn](https://sea2.discourse-cdn.com/flex020/user_avatar/forum.mautic.org/paolosn/32/7028_2.png) [@paolosn](https://forum.mautic.org/u/paolosn)
#### Post date: [March 12, 2022, 9:52am UTC](https://forum.mautic.org/t/how-to-personalize-emails/23022/1 "2022-03-12T09:52:04Z")

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**Your software**  
My Mautic version is:  
My PHP version is: 7.4.28  
My Database type and version is:

**Your problem**  
My problem is:

Hi guys  
I am starting my path in mautic and I am trying all the sections and tools little by little.

I am now looking at the issue of creating emails and I have realized that I cannot find something like a label or a code or something that I can add so that it takes the name field and the emails are personalized.

for example say:  
HELLO PAUL  
and that “paolo” is the name you put when registering

in mailchimp it would be:  
hello _|FNAME|_

where “_|FNAME|_” would pick it up automatically and change the system to the name you entered.

I can’t find it in the email builder.  
I attach a screenshot in case someone can help me or if maybe I’m doing something wrong.

Thank you community!

 ![Captura de pantalla 2022-03-12 a las 10.41.24](https://us1.discourse-cdn.com/flex020/uploads/mautic/original/2X/7/708d0a28fe5fcace270a6959b8618fc31a8892a6.png)

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### Author: ![mikew](https://sea2.discourse-cdn.com/flex020/user_avatar/forum.mautic.org/mikew/32/5156_2.png) [@mikew](https://forum.mautic.org/u/mikew)
#### Post date: [March 12, 2022, 11:23am UTC](https://forum.mautic.org/t/how-to-personalize-emails/23022/2 "2022-03-12T11:23:53Z")

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Hi and welcome.

In Mautic personalization is used by calling the custom fields.

For firstname this is done by using {contactfield=firstname}.

So the syntax for calling any custom field is {contactfield=fieldname} where fieldname is the alias you see in custom fields.

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### Author: ![paolosn](https://sea2.discourse-cdn.com/flex020/user_avatar/forum.mautic.org/paolosn/32/7028_2.png) [@paolosn](https://forum.mautic.org/u/paolosn)
#### Post date: [March 12, 2022, 5:39pm UTC](https://forum.mautic.org/t/how-to-personalize-emails/23022/3 "2022-03-12T17:39:25Z")

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> [@mikew](#):
>
> {contactfield=firstname}

Hey Mike!

Thanks a lot!  
I have implemented this and it is a big step for me, little by little I am learning, I come from activecampaign and mautic I am delighted.

I have one more curiosity, sorry if I abuse.

I use restrict content pro and activecampaign and when someone buys and registers in restrict content pro automatically tagged and passed with a tag (buyer) to activecampaign

is this possible to do in mautic?

the one you get to mautic “the tag” when you buy.

I think I’m not explaining myself well haha I’ll give an example:

Jose buys a course in my academy which I have created with wordpress and use restinc content pro,  
When you register, wordpress assigns you a profile and automatically adds you to a funnel in activecampaign and assigns you a label.

is it possible to do this and instead of using activecampaign make it mautic ?

I hope I have explained myself well.

Thanks

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### Author: ![mikew](https://sea2.discourse-cdn.com/flex020/user_avatar/forum.mautic.org/mikew/32/5156_2.png) [@mikew](https://forum.mautic.org/u/mikew)
#### Post date: [March 12, 2022, 5:55pm UTC](https://forum.mautic.org/t/how-to-personalize-emails/23022/4 "2022-03-12T17:55:55Z")

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Hi,

Don’t worry about asking too many questions - it is the only way to learn (that and google). Yes you can pass tags and also tag contacts inside Mautic.

There are plugins for Wordpress and Mautic, like MakeWebBetter, however you can also do this with google tag manager and probably a few other ways as well.

It does take some technical understanding, but if you go ahead and google you should find some stuff.

We plan on waiting up a blog post on how to use Google Tag Manger to help with these sort of things and Mautic

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### Author: ![paolosn](https://sea2.discourse-cdn.com/flex020/user_avatar/forum.mautic.org/paolosn/32/7028_2.png) [@paolosn](https://forum.mautic.org/u/paolosn)
#### Post date: [March 12, 2022, 6:14pm UTC](https://forum.mautic.org/t/how-to-personalize-emails/23022/5 "2022-03-12T18:14:01Z")

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Wow it’s great!

I will be attentive, currently connected and tagged with wordpress and activecampaign using the wp fusion plugin, that is to say now what the plugin does is:

When a wordpress student registers, they are sent to activecampaign to a list, they enter with a label called buyer and receive an onborading automation, we do this with wp fusion.

ie wp fusion assigns it to a list with a tag.

I speak Spanish but I’m trying to find information and using google translate I’m seeing, today is my free id and I’m studying mautic 😃

I’ll go check out the plugin you recommended.

I’m open to suggestions and more from mautic experts like you Mikew.

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### Author: ![mikew](https://sea2.discourse-cdn.com/flex020/user_avatar/forum.mautic.org/mikew/32/5156_2.png) [@mikew](https://forum.mautic.org/u/mikew)
#### Post date: [March 13, 2022, 9:21am UTC](https://forum.mautic.org/t/how-to-personalize-emails/23022/6 "2022-03-13T09:21:53Z")

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If you are technical enough I would suggest checking out a software called [n8n.io](http://n8n.io) which can help you with different integrations between different softwares.

For less technical I would suggest checking out [makewebbetter.com](https://makewebbetter.com/?mwb_afm=202&wpam_id=202)

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<div class="post-metadata">

### Author: ![paolosn](https://sea2.discourse-cdn.com/flex020/user_avatar/forum.mautic.org/paolosn/32/7028_2.png) [@paolosn](https://forum.mautic.org/u/paolosn)
#### Post date: [March 21, 2022, 8:19pm UTC](https://forum.mautic.org/t/how-to-personalize-emails/23022/7 "2022-03-21T20:19:59Z")

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Hello mike!  
I followed the steps and made a campaign in which there is only me to do the test

and tried to customize it and it didn’t work for me ☹

I attach screenshots so you can see it and help me, maybe I did something wrong (almost certainly) and why

I send you a screenshot of the contact information in mautic and the second screenshot of how the email arrived

My mautic is in Spanish, I don’t know if this has any influence.

Gracias Mikew

 ![Captura de pantalla 2022-03-21 a las 21.16.53](https://us1.discourse-cdn.com/flex020/uploads/mautic/original/2X/a/ad09ee36aca31461cdad5f321cc3d6d1d5197c46.png)

 ![Captura de pantalla 2022-03-21 a las 21.17.04](https://us1.discourse-cdn.com/flex020/uploads/mautic/original/2X/1/1d0971f4499e18a6b26d6171778b164ed63f6f1f.png)

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### Author: ![joeyk](https://sea2.discourse-cdn.com/flex020/user_avatar/forum.mautic.org/joeyk/32/11164_2.png) [@joeyk](https://forum.mautic.org/u/joeyk)
#### Post date: [March 22, 2022, 10:26am UTC](https://forum.mautic.org/t/how-to-personalize-emails/23022/8 "2022-03-22T10:26:12Z")

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Hi,  
you have a typo, missed a T:

{contactfield=firstname} is correct.

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<div class="post-metadata">

### Author: ![paolosn](https://sea2.discourse-cdn.com/flex020/user_avatar/forum.mautic.org/paolosn/32/7028_2.png) [@paolosn](https://forum.mautic.org/u/paolosn)
#### Post date: [March 22, 2022, 7:56pm UTC](https://forum.mautic.org/t/how-to-personalize-emails/23022/9 "2022-03-22T19:56:25Z")

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haha sorry Joey

I was so into it that I didn’t see it.  
sorry.  
Joeyk I am subscribed to your youtube channel and watching the videos and today I saw a video:

[![](https://us1.discourse-cdn.com/flex020/uploads/mautic/original/2X/c/cf5bf2c18368af9c3b7fe1d663392233bb1169e0.jpeg "Learn Double Opt-in and Double Opt-out with Mautic") ](https://www.youtube.com/watch?v=eRCDImZ-VRw)

I loved it but I have 2 doubts:  
1.- When you send the unsubscribe form with the answers, does a message of “form or answers sent” have to come out?

I didn’t get it

2.- When you send the unsubscribe form with the answers, do you have to receive an unsubscribe confirmation email?

It did not reach me and I replicated everything step by step

A hug!

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<div class="post-metadata">

### Author: ![joeyk](https://sea2.discourse-cdn.com/flex020/user_avatar/forum.mautic.org/joeyk/32/11164_2.png) [@joeyk](https://forum.mautic.org/u/joeyk)
#### Post date: [March 23, 2022, 7:33am UTC](https://forum.mautic.org/t/how-to-personalize-emails/23022/10 "2022-03-23T07:33:49Z")

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Hi, thank you for subscribing.

1. Depends what result you want: do you wanna get notification about the unsubscribe via email? If yes, then yes. Otherwise the result will be stored in a form. You can browse through the results there and understand more about unsubscribe reasons.

2. You can set this, but in my video I didn’t. I feel like: if you wanna unsubscribe, I won’t email you anymore. I bothered that person enough 🙂

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### Author: ![paolosn](https://sea2.discourse-cdn.com/flex020/user_avatar/forum.mautic.org/paolosn/32/7028_2.png) [@paolosn](https://forum.mautic.org/u/paolosn)
#### Post date: [March 23, 2022, 9:29am UTC](https://forum.mautic.org/t/how-to-personalize-emails/23022/11 "2022-03-23T09:29:58Z")

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Thanks for the reply @joeyk

I did my homework and researched and in the form you can program a phrase when submitting the form or forward it to a landing page 🙂

As for the email, I think it will stay as you did since you’re right, they don’t want any more emails.

Joey, one more question and sorry to abuse with questions and questions…

If I send a campaign to 1000 emails, for example, and of those 1000 emails, 50 return mailer-daemon…

How do I delete in mautic all those emails that bounced and gave mailer-daemon?  
or how do I separate them or unsubscribe from my contacts?

hugs from Madrid  
Thanks!

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<div class="post-metadata">

### Author: ![joeyk](https://sea2.discourse-cdn.com/flex020/user_avatar/forum.mautic.org/joeyk/32/11164_2.png) [@joeyk](https://forum.mautic.org/u/joeyk)
#### Post date: [March 23, 2022, 2:12pm UTC](https://forum.mautic.org/t/how-to-personalize-emails/23022/12 "2022-03-23T14:12:43Z")

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Are you using Amazon SES for sending emails?

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<div class="post-metadata">

### Author: ![paolosn](https://sea2.discourse-cdn.com/flex020/user_avatar/forum.mautic.org/paolosn/32/7028_2.png) [@paolosn](https://forum.mautic.org/u/paolosn)
#### Post date: [March 23, 2022, 3:25pm UTC](https://forum.mautic.org/t/how-to-personalize-emails/23022/13 "2022-03-23T15:25:43Z")

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Hello @joeyk yes, I am using Amazon Ses

By the way, does mautic have any “retry” delivery options?

Thanks

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<div class="post-metadata">

### Author: ![joeyk](https://sea2.discourse-cdn.com/flex020/user_avatar/forum.mautic.org/joeyk/32/11164_2.png) [@joeyk](https://forum.mautic.org/u/joeyk)
#### Post date: [March 23, 2022, 4:21pm UTC](https://forum.mautic.org/t/how-to-personalize-emails/23022/14 "2022-03-23T16:21:29Z")

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If you use Amazon SES, you don’t need to get the emails, just set the feedback loop:

[![](https://us1.discourse-cdn.com/flex020/uploads/mautic/original/2X/0/0b666322af314cbabcc58ed779bc1b2490c6bb6e.jpeg "Mautic and Amazon SES Setup Tutorial - Send emails using AWS SES") ](https://www.youtube.com/watch?v=9WJ3NPCjGsE)

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<div class="post-metadata">

### Author: ![paolosn](https://sea2.discourse-cdn.com/flex020/user_avatar/forum.mautic.org/paolosn/32/7028_2.png) [@paolosn](https://forum.mautic.org/u/paolosn)
#### Post date: [March 23, 2022, 6:31pm UTC](https://forum.mautic.org/t/how-to-personalize-emails/23022/15 "2022-03-23T18:31:39Z")

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thanks for your help @joeyk

now what I did was “stop the campaign” since no more emails went out but I still get mailer…

I understand that if it stops, what happens is the sending retries  
Is there any way to stop or eliminate that queue?

Thank you very much Joeyk for your help, I’m a little scared because every time you retry sending “it consumes the shipping credit” from amazon ses (it had 60 thousand free and it is consuming the shipments)

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<div class="post-metadata">

### Author: ![joeyk](https://sea2.discourse-cdn.com/flex020/user_avatar/forum.mautic.org/joeyk/32/11164_2.png) [@joeyk](https://forum.mautic.org/u/joeyk)
#### Post date: [March 24, 2022, 6:19am UTC](https://forum.mautic.org/t/how-to-personalize-emails/23022/16 "2022-03-24T06:19:42Z")

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Mautic doesn’t retry sending if the feedback loop is properly set up.  
You should disable feedback forwardning not to get those messages:

 ![image](https://us1.discourse-cdn.com/flex020/uploads/mautic/original/2X/b/b5fa2087bf15f97a113672b1f8eb002243c71684.png)

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<div class="post-metadata">

### Author: ![paolosn](https://sea2.discourse-cdn.com/flex020/user_avatar/forum.mautic.org/paolosn/32/7028_2.png) [@paolosn](https://forum.mautic.org/u/paolosn)
#### Post date: [March 25, 2022, 8:46am UTC](https://forum.mautic.org/t/how-to-personalize-emails/23022/17 "2022-03-25T08:46:18Z")

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Thank you  
You have no idea how much your advice helps me.

forgive me for abusing, I did the same thing as in the youtube video of unsubscribing with a survey, and so far everything is fine but I would like to export that data to an excel sheet and delete it from my mautic to avoid receiving it by mistake some other email

So, where can I find all that group of those who asked to unsubscribe? or how it is filtered to do a massive deletion and not one by one?

Thank you

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<div class="post-metadata">

### Author: ![joeyk](https://sea2.discourse-cdn.com/flex020/user_avatar/forum.mautic.org/joeyk/32/11164_2.png) [@joeyk](https://forum.mautic.org/u/joeyk)
#### Post date: [March 25, 2022, 9:07am UTC](https://forum.mautic.org/t/how-to-personalize-emails/23022/18 "2022-03-25T09:07:14Z")

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Okay,  
So couple of things:

1. If someone Bounces you can’t send them any email.

2. If someone Unsubscribes from a Channel (Email), they can still get emails from you, but only transactional emails. Here is a Video that explains that:  
[Marketing Automation Show: Transactional vs Marketing emails in Mautic - YouTube](https://youtu.be/HPpTXb9o9V8)

3. You can any time make a segment:  

4. You can export segment member here. (click on the number representing segment count)

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<div class="post-metadata">

### Author: ![paolosn](https://sea2.discourse-cdn.com/flex020/user_avatar/forum.mautic.org/paolosn/32/7028_2.png) [@paolosn](https://forum.mautic.org/u/paolosn)
#### Post date: [March 25, 2022, 9:25am UTC](https://forum.mautic.org/t/how-to-personalize-emails/23022/19 "2022-03-25T09:25:08Z")

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Tjanks @joeyk

Ok, I’m learning more.

But then I’m still in doubt.

How can I find the whole batch of unsubscribes to remove them?

I have already exported them to excel, now I would like to remove them from my mautic.  
How do I find all that lot?

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<div class="post-metadata">

### Author: ![joeyk](https://sea2.discourse-cdn.com/flex020/user_avatar/forum.mautic.org/joeyk/32/11164_2.png) [@joeyk](https://forum.mautic.org/u/joeyk)
#### Post date: [March 25, 2022, 9:25am UTC](https://forum.mautic.org/t/how-to-personalize-emails/23022/20 "2022-03-25T09:25:48Z")

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The segment above will find them.

[Next page](https://forum.mautic.org/t/how-to-personalize-emails/23022.md?page=2)
