# How to send personalized email campaigns

**URL:** <https://forum.mautic.org/t/how-to-send-personalized-email-campaigns/3192>\
**Category:** Product Support\
**Created:** [January 11, 2016, 8:16am UTC](https://forum.mautic.org/t/how-to-send-personalized-email-campaigns/3192 "2016-01-11T08:16:58Z")\
**Posts on this page:** 11\
**Page:** 1

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**Author:** ![harukim](https://sea2.discourse-cdn.com/flex020/user_avatar/forum.mautic.org/harukim/32/902_2.png) [@harukim](https://forum.mautic.org/u/harukim)\
**Post date:** [January 11, 2016, 8:16am UTC](https://forum.mautic.org/t/how-to-send-personalized-email-campaigns/3192/1 "2016-01-11T08:16:58Z")

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I have created my first campaign but can’t figure out how to personalize it to different lead given that i have 500 leads.  
  
Further what does it mean to make a smart list public or not

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**Author:** ![harukim](https://sea2.discourse-cdn.com/flex020/user_avatar/forum.mautic.org/harukim/32/902_2.png) [@harukim](https://forum.mautic.org/u/harukim)\
**Post date:** [January 11, 2016, 8:16am UTC](https://forum.mautic.org/t/how-to-send-personalized-email-campaigns/3192/2 "2016-01-11T08:16:58Z")

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I have created my first campaign but can’t figure out how to personalize it to different lead given that i have 500 leads.  
Further what does it mean to make a smart list public or not

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**Author:** ![escopecz](https://sea2.discourse-cdn.com/flex020/user_avatar/forum.mautic.org/escopecz/32/370_2.png) [@escopecz](https://forum.mautic.org/u/escopecz)\
**Post date:** [January 11, 2016, 10:50am UTC](https://forum.mautic.org/t/how-to-send-personalized-email-campaigns/3192/3 "2016-01-11T10:50:41Z")

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Do you mean something like this:

[https://www.mautic.org/blog/tip-of-the-week-insert-fields/](https://www.mautic.org/blog/tip-of-the-week-insert-fields/)

?

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<div class="post-metadata">

**Author:** ![harukim](https://sea2.discourse-cdn.com/flex020/user_avatar/forum.mautic.org/harukim/32/902_2.png) [@harukim](https://forum.mautic.org/u/harukim)\
**Post date:** [January 11, 2016, 5:54pm UTC](https://forum.mautic.org/t/how-to-send-personalized-email-campaigns/3192/4 "2016-01-11T17:54:48Z")

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Yes, but when i do that e.g {First Name}. The email gets delivered with the field still the same. that is  
Hello {First Name}

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**Author:** ![escopecz](https://sea2.discourse-cdn.com/flex020/user_avatar/forum.mautic.org/escopecz/32/370_2.png) [@escopecz](https://forum.mautic.org/u/escopecz)\
**Post date:** [January 11, 2016, 5:59pm UTC](https://forum.mautic.org/t/how-to-send-personalized-email-campaigns/3192/5 "2016-01-11T17:59:00Z")

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Type `{leadfield` in the custom HTML email editor and the options will load. Then select one of the fields.

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**Author:** ![harukim](https://sea2.discourse-cdn.com/flex020/user_avatar/forum.mautic.org/harukim/32/902_2.png) [@harukim](https://forum.mautic.org/u/harukim)\
**Post date:** [January 11, 2016, 6:02pm UTC](https://forum.mautic.org/t/how-to-send-personalized-email-campaigns/3192/6 "2016-01-11T18:02:30Z")

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am using a builder

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<div class="post-metadata">

**Author:** ![escopecz](https://sea2.discourse-cdn.com/flex020/user_avatar/forum.mautic.org/escopecz/32/370_2.png) [@escopecz](https://forum.mautic.org/u/escopecz)\
**Post date:** [January 11, 2016, 6:07pm UTC](https://forum.mautic.org/t/how-to-send-personalized-email-campaigns/3192/7 "2016-01-11T18:07:57Z")

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Oh, well, it will work in the builder as well, but easier is to drag&drop the lead fields from the right column

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<div class="post-metadata">

**Author:** ![harukim](https://sea2.discourse-cdn.com/flex020/user_avatar/forum.mautic.org/harukim/32/902_2.png) [@harukim](https://forum.mautic.org/u/harukim)\
**Post date:** [January 11, 2016, 6:17pm UTC](https://forum.mautic.org/t/how-to-send-personalized-email-campaigns/3192/8 "2016-01-11T18:17:05Z")

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This is what i get upon drag & drop  
**First Name**  
but on checking on the email it appears like this [First Name]

Am using a test email that testing using mautic/admin email, could it be the reason as to why it is displaying like that?

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**Author:** ![escopecz](https://sea2.discourse-cdn.com/flex020/user_avatar/forum.mautic.org/escopecz/32/370_2.png) [@escopecz](https://forum.mautic.org/u/escopecz)\
**Post date:** [January 11, 2016, 6:24pm UTC](https://forum.mautic.org/t/how-to-send-personalized-email-campaigns/3192/9 "2016-01-11T18:24:52Z")

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Yes, that’s it. Read [https://www.mautic.org/docs/emails/troubleshooting.html](https://www.mautic.org/docs/emails/troubleshooting.html)

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**Author:** ![ultroconsulting](https://avatars.discourse-cdn.com/v4/letter/u/919ad9/32.png) [@ultroconsulting](https://forum.mautic.org/u/ultroconsulting)\
**Post date:** [June 21, 2016, 3:22pm UTC](https://forum.mautic.org/t/how-to-send-personalized-email-campaigns/3192/10 "2016-06-21T15:22:40Z")

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Hi,

I’m using a self-hosted Mautic instance.

Tried inserting an email token but typing { and first few characters of the field name doesn’t show a list of fields as indicated here: [https://www.mautic.org/blog/tip-of-the-week-insert-fields/](https://www.mautic.org/blog/tip-of-the-week-insert-fields/).

Thanks for any help.

Vik

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<div class="post-metadata">

**Author:** ![escopecz](https://sea2.discourse-cdn.com/flex020/user_avatar/forum.mautic.org/escopecz/32/370_2.png) [@escopecz](https://forum.mautic.org/u/escopecz)\
**Post date:** [June 21, 2016, 3:25pm UTC](https://forum.mautic.org/t/how-to-send-personalized-email-campaigns/3192/11 "2016-06-21T15:25:23Z")

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Try to type `{leadfield` and then wait for it 😉