# How to shoot campaigns for events in an e-commerce?

**URL:** <https://forum.mautic.org/t/how-to-shoot-campaigns-for-events-in-an-e-commerce/11150>\
**Category:** Product Support\
**Created:** [September 16, 2019, 3:01pm UTC](https://forum.mautic.org/t/how-to-shoot-campaigns-for-events-in-an-e-commerce/11150 "2019-09-16T15:01:32Z")\
**Posts on this page:** 2\
**Page:** 1

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**Author:** ![tecnotronico](https://sea2.discourse-cdn.com/flex020/user_avatar/forum.mautic.org/tecnotronico/32/500_2.png) [@tecnotronico](https://forum.mautic.org/u/tecnotronico)\
**Post date:** [September 16, 2019, 3:01pm UTC](https://forum.mautic.org/t/how-to-shoot-campaigns-for-events-in-an-e-commerce/11150/1 "2019-09-16T15:01:32Z")

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Hello everyone,

I am currently working on the development of an electronic commerce and I have connected Mautic with it so that, when filling out forms, users are registered in Mautic.

However, what I have not been able to understand is how to label or segment a user from an action carried out in the electronic commerce, which is not related to the filling of a form, such as: visiting a product category or adding certain products to the shopping cart.

So far I know that campaigns can be triggered after a user has been assigned to a segment, or when he/she has filled out a form, however, I don’t know how to trigger a campaign to a user already registered in Mautic previously, when he/she visits a category of products, add products to the cart or buy a particular product.

That is to say, the ideal would be that when performing any of these actions in the electronic commerce, thanks to the Mautic tracking code, a segment or a label should be assigned to the user, but I do not know how to assign the segment/label to an already registered user when said events are not related to the filling of a form, since these events can be presented at any time, without previously assessing whether or not it belongs to a segment, only by its own behavior in ecommerce.

Can anyone tell me how to do this?

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**Author:** ![silavapi](https://sea2.discourse-cdn.com/flex020/user_avatar/forum.mautic.org/silavapi/32/7424_2.png) [@silavapi](https://forum.mautic.org/u/silavapi)\
**Post date:** [January 25, 2021, 8:52pm UTC](https://forum.mautic.org/t/how-to-shoot-campaigns-for-events-in-an-e-commerce/11150/2 "2021-01-25T20:52:56Z")

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