# How to show DWC or Focus Items to anonymous visitors

**URL:** <https://forum.mautic.org/t/how-to-show-dwc-or-focus-items-to-anonymous-visitors/20541>\
**Category:** Product Support\
**Created:** [August 18, 2021, 5:41pm UTC](https://forum.mautic.org/t/how-to-show-dwc-or-focus-items-to-anonymous-visitors/20541 "2021-08-18T17:41:23Z")\
**Posts on this page:** 3\
**Page:** 1

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**Author:** ![miamiman](https://sea2.discourse-cdn.com/flex020/user_avatar/forum.mautic.org/miamiman/32/1118_2.png) [@miamiman](https://forum.mautic.org/u/miamiman)\
**Post date:** [August 18, 2021, 5:41pm UTC](https://forum.mautic.org/t/how-to-show-dwc-or-focus-items-to-anonymous-visitors/20541/1 "2021-08-18T17:41:23Z")

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I’ve seen some solutions proposed for creating a segment (email=empty), but as per others, the idea is to show a DWC or Focus Item for unidentified visitors.

> [@How can I create a segment for anonymous](https://forum.mautic.org/t/how-can-i-create-a-segment-for-anonymous/11501):
>
> Hi, Is it possible to create a segment for anonymous. I want to setup a campaign for anonymous visitors, but a campaign always has to start with a segment. Furthermore a trigger is needed to add a visitor to a segment. My aim is to provide Dynamic Web Content to anonymous visitors, where different content is shown the next time an anonymous visitor visits the site. Now I am using a formpage where a contact is added to a segment after filling out a form. The trouble is that this page is not dy…

By the time those anonymous visitors are in a segment or connected to a campaign, they might have already left the site.

Any ideas? or work arounds?

Thanks,

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**Author:** ![joeyk](https://sea2.discourse-cdn.com/flex020/user_avatar/forum.mautic.org/joeyk/32/11164_2.png) [@joeyk](https://forum.mautic.org/u/joeyk)\
**Post date:** [August 19, 2021, 7:41am UTC](https://forum.mautic.org/t/how-to-show-dwc-or-focus-items-to-anonymous-visitors/20541/2 "2021-08-19T07:41:44Z")

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DWC can be non-campaign based, and you can filter for email = empty.  
With Focus item, it is the same, you can embed it into a DWC 🙂

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**Author:** ![miamiman](https://sea2.discourse-cdn.com/flex020/user_avatar/forum.mautic.org/miamiman/32/1118_2.png) [@miamiman](https://forum.mautic.org/u/miamiman)\
**Post date:** [August 19, 2021, 5:03pm UTC](https://forum.mautic.org/t/how-to-show-dwc-or-focus-items-to-anonymous-visitors/20541/3 "2021-08-19T17:03:44Z")

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Thanks again Joey … still getting my head around all the different options.

Mautic is super powerful.