# Retargeting / remarketing (Facebook and Google ads) using tracking events?
**URL:** https://forum.mautic.org/t/retargeting-remarketing-facebook-and-google-ads-using-tracking-events/25522
**Category:** Product Support
**Tags:** mautic-4
**Created:** [September 27, 2022, 2:13pm UTC](https://forum.mautic.org/t/retargeting-remarketing-facebook-and-google-ads-using-tracking-events/25522 "2022-09-27T14:13:04Z")
**Posts on this page:** 2
**Page:** 1
### Author:  [@alienteavend](https://forum.mautic.org/u/alienteavend)
#### Post date: [September 27, 2022, 2:13pm UTC](https://forum.mautic.org/t/retargeting-remarketing-facebook-and-google-ads-using-tracking-events/25522/1 "2022-09-27T14:13:04Z")
Is it possible to set up retargeting / remarketing for anonymous contacts (eg: abandoned cart) for Facebook and Google ads?
I have a Woocommerce shop, someone places items in the cart, but never purchases → I don’t have an email address, however I want to display Facebook and / or Google ads about the abandoned cart.My setup is:
- Woocommerce GTM4WP plugin provides events
- Events are sent to GTM
- GTM routes events to Mautic
- (I can potentially also send events directly to GA and FB here if needed)
What I figured out so far:
I set up Google Analytics and Facebook pixel in the config
- I can identify anonymous contacts who put something into the cart → put them into a specific segment (using custom fields for customers that are updated through events from Wordpress)
- I can create a campaign and send a tracking events to GA and FB in theory
Mautic tells me that the events are sent but I can’t see these “custom events” in either GA or FB
If the custom events would be sent, then I think I could set up targeting via custom event attributes, but I am not sure why is it not showing up. Is this doable somehow?
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### Author:  [@gouthamv](https://forum.mautic.org/u/gouthamv)
#### Post date: [June 1, 2023, 11:08am UTC](https://forum.mautic.org/t/retargeting-remarketing-facebook-and-google-ads-using-tracking-events/25522/2 "2023-06-01T11:08:08Z")
Hey @alienteavend
You can track the WooCommerce events using the no-code event tracker of CustomerLabs and directly integrate Meta (Facebook), and Google Ads to retarget even the anonymous users.
Read this blog for more information - [Setup WooCommerce event tracking in GA4 & Facebook Pixel](https://www.customerlabs.com/blog/how-to-setup-woocommerce-event-tracking-in-google-analytics-and-facebook-pixel/)