# Trigger Action On Email Reply

**URL:** <https://forum.mautic.org/t/trigger-action-on-email-reply/9695>\
**Category:** Ideas and Feature Requests\
**Created:** [October 14, 2017, 7:56am UTC](https://forum.mautic.org/t/trigger-action-on-email-reply/9695 "2017-10-14T07:56:52Z")\
**Posts on this page:** 3\
**Page:** 1

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**Author:** ![renegademarketer](https://sea2.discourse-cdn.com/flex020/user_avatar/forum.mautic.org/renegademarketer/32/13_2.png) [@renegademarketer](https://forum.mautic.org/u/renegademarketer)\
**Post date:** [October 14, 2017, 7:56am UTC](https://forum.mautic.org/t/trigger-action-on-email-reply/9695/1 "2017-10-14T07:56:52Z")

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It would be useful to be able to trigger an action in the campaign builder when a lead replies by email. The action should be triggered on a specific email address or subject line.  
  
  
  
One use of this is to have leads reply by email and then Mautic sends them a lead magnet. The email reply is extremely useful because most email service providers will automatically white label the email address an email sent to. This means a higher delivery rate and better inbox on Gmail hopefully bypassing the Promotional box.  
  
  
  
This is such a successful technic that several of the big ESPs offer this option now, Additionally, there are reply by email opt-in forms specifically for this.

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**Author:** ![renegademarketer](https://sea2.discourse-cdn.com/flex020/user_avatar/forum.mautic.org/renegademarketer/32/13_2.png) [@renegademarketer](https://forum.mautic.org/u/renegademarketer)\
**Post date:** [October 14, 2017, 7:56am UTC](https://forum.mautic.org/t/trigger-action-on-email-reply/9695/2 "2017-10-14T07:56:52Z")

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It would be useful to be able to trigger an action in the campaign builder when a lead replies by email. The action should be triggered on a specific email address or subject line.

One use of this is to have leads reply by email and then Mautic sends them a lead magnet. The email reply is extremely useful because most email service providers will automatically white label the email address an email sent to. This means a higher delivery rate and better inbox on Gmail hopefully bypassing the Promotional box.

This is such a successful technic that several of the big ESPs offer this option now, Additionally, there are reply by email opt-in forms specifically for this.

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**Author:** ![Alcides](https://avatars.discourse-cdn.com/v4/letter/a/b2d939/32.png) [@Alcides](https://forum.mautic.org/u/Alcides)\
**Post date:** [October 17, 2017, 2:37pm UTC](https://forum.mautic.org/t/trigger-action-on-email-reply/9695/3 "2017-10-17T14:37:17Z")

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Fantastic Idea.