# Visually see AB test split

**URL:** <https://forum.mautic.org/t/visually-see-ab-test-split/15434>\
**Category:** Ideas and Feature Requests\
**Created:** [July 29, 2020, 12:24pm UTC](https://forum.mautic.org/t/visually-see-ab-test-split/15434 "2020-07-29T12:24:34Z")\
**Posts on this page:** 3\
**Page:** 1

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**Author:** ![npracht](https://sea2.discourse-cdn.com/flex020/user_avatar/forum.mautic.org/npracht/32/240_2.png) [@npracht](https://forum.mautic.org/u/npracht)\
**Post date:** [July 29, 2020, 12:24pm UTC](https://forum.mautic.org/t/visually-see-ab-test-split/15434/1 "2020-07-29T12:24:34Z")

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Copied over from Github thread: [https://github.com/mautic/mautic/issues/7486](https://github.com/mautic/mautic/issues/7486)

It would be awesome to have the ability to split the contacts in different branches within a campaign to A/B test a scenario.

See competition: [https://www.activecampaign.com/marketing-automation/workflow-ab-testing](https://www.activecampaign.com/marketing-automation/workflow-ab-testing)

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**Author:** ![steverobinson](https://sea2.discourse-cdn.com/flex020/user_avatar/forum.mautic.org/steverobinson/32/174_2.png) [@steverobinson](https://forum.mautic.org/u/steverobinson)\
**Post date:** [December 3, 2020, 10:38pm UTC](https://forum.mautic.org/t/visually-see-ab-test-split/15434/2 "2020-12-03T22:38:53Z")

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FYI - It looks like this is a feature in Acquia Campaign Manager: [https://docs.acquia.com/campaign-studio/contact-management/randomizer/](https://docs.acquia.com/campaign-studio/contact-management/randomizer/)

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**Author:** ![pwned555](https://sea2.discourse-cdn.com/flex020/user_avatar/forum.mautic.org/pwned555/32/3848_2.png) [@pwned555](https://forum.mautic.org/u/pwned555)\
**Post date:** [January 11, 2022, 6:14pm UTC](https://forum.mautic.org/t/visually-see-ab-test-split/15434/3 "2022-01-11T18:14:13Z")

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Our use case is different than what is shown in the randomizer. Basically we would like to be able to use a A/B campaign just like an A/B email works right now.

Create a segment that includes all users.  
Have a % go on Campaign A and get a set of emails  
Have a % go on Campaign B and get a different set of emails

Determine revenue from each Campaign, pick a winner and have all future users use that Campaign.

Right now the idea of A/B emails doesn’t really work at a campaign level, as often they are completely different designs. If only sending one email to a user in a campaign then it’s fine, however if you have a campaign with multiple emails you don’t want one user getting one layout for email 1, 2, and then a different layout for 3. Instead it would be nice to be able to give user 1 all emails with layout 1, and user 2 all emails for layout 2. Then compare the two and either go with layout 1 or layout 2 depending on success rate.

Creating two branches in a single campaign with a split option would work as well as long as reporting would be possible based off each branch to determine the winner.