# What is your approach for resending emails to non-openers?

**URL:** <https://forum.mautic.org/t/what-is-your-approach-for-resending-emails-to-non-openers/28571>\
**Category:** General Discussion\
**Created:** [July 11, 2023, 8:21pm UTC](https://forum.mautic.org/t/what-is-your-approach-for-resending-emails-to-non-openers/28571 "2023-07-11T20:21:31Z")\
**Posts on this page:** 1\
**Showing post:** 3

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**Author:** ![mikew](https://sea2.discourse-cdn.com/flex020/user_avatar/forum.mautic.org/mikew/32/5156_2.png) [@mikew](https://forum.mautic.org/u/mikew)\
**Post date:** [July 12, 2023, 1:04pm UTC](https://forum.mautic.org/t/what-is-your-approach-for-resending-emails-to-non-openers/28571/3 "2023-07-12T13:04:24Z")

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Hi @ilo

So you and @robm are both correct, you will get a number of false positives and false negatives on opens, there is a number of ways around this, but they all involve some interaction from the user, for example getting them to click a certain link and tracking that landed page.

In response to part 2, there is a difference between sending transact and marketing messages. From my understanding when you send a marketing message it appends to the header something telling the ISP that you are sending bulk mail and this way they do not penalize you.  
I ran into this when wanting to resend an RSS mailer all the time, and found a way to overwrite this setting in mautic. The answer is in this forum post: [Disabling Do not Send Marketing Messages to the Same Contact](https://forum.mautic.org/t/disabling-do-not-send-marketing-messages-to-the-same-contact/27364)

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