# What's an effective lead scoring system to use?

**URL:** <https://forum.mautic.org/t/whats-an-effective-lead-scoring-system-to-use/9693>\
**Category:** General Discussion\
**Created:** [October 13, 2017, 8:50pm UTC](https://forum.mautic.org/t/whats-an-effective-lead-scoring-system-to-use/9693 "2017-10-13T20:50:37Z")\
**Posts on this page:** 3\
**Page:** 1

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**Author:** ![Blake](https://avatars.discourse-cdn.com/v4/letter/b/a9a28c/32.png) [@Blake](https://forum.mautic.org/u/Blake)\
**Post date:** [October 13, 2017, 8:50pm UTC](https://forum.mautic.org/t/whats-an-effective-lead-scoring-system-to-use/9693/1 "2017-10-13T20:50:37Z")

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I know it’s going to vary a lot depending on the business and what you want to achieve, but is there a recommended format/system for scoring leads? What system works for you?

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**Author:** ![Blake](https://avatars.discourse-cdn.com/v4/letter/b/a9a28c/32.png) [@Blake](https://forum.mautic.org/u/Blake)\
**Post date:** [October 13, 2017, 8:50pm UTC](https://forum.mautic.org/t/whats-an-effective-lead-scoring-system-to-use/9693/2 "2017-10-13T20:50:37Z")

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I know it’s going to vary a lot depending on the business and what you want to achieve, but is there a recommended format/system for scoring leads? What system works for you?

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**Author:** ![petertl](https://sea2.discourse-cdn.com/flex020/user_avatar/forum.mautic.org/petertl/32/511_2.png) [@petertl](https://forum.mautic.org/u/petertl)\
**Post date:** [October 14, 2017, 5:46am UTC](https://forum.mautic.org/t/whats-an-effective-lead-scoring-system-to-use/9693/3 "2017-10-14T05:46:49Z")

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My (very basic) customer journey is: “a lead visits 3 sites, registers for one white paper, downloads it, opens another email which is sent later and visits another 1 site”. I reflected this in my scoring system

- initial score: 0 points
- email open: 1 point
- services page visit: 2 points
- asset download: 3 points
- threshold: 15 point (because sometimes email opens are not tracked)

Ideally I would use an initial score of 15 and a threshold of 30, but an initial score is not possible at the moment.

Here is an interesting article about scoring: [https://www.drip.com/blog/best-practices/what-is-lead-scoring/](https://www.drip.com/blog/best-practices/what-is-lead-scoring/)

My system is based on this article. However, I adjusted the threshold because my site did not generate that much traffic initially.