Marketing Team definition & call for members

rcheesley
Thu, 07 Nov 2019 16:28:09 +0000
Marketing Team

Based on the work carried out in the Mautic Community Summit last week to implement the proposed Governance Structure, please find below the definition for the Marketing Team.

Would you like to be involved in this team? Add a comment on this thread!

The first meeting will be held at 1500hrs UTC on Thursday, 21st November 2019.

Mission and expectations

To promote Mautic to new and potential users and develop an awareness of the Open Source project

The Mautic marketing team is responsible for spreading the Mautic Story in general and notify the community about changes made in the product. The goal for this is to keep the existing community active and involved and gain interest of new possible users and make them enthusiastic about Mautic.

Marketing Message

Know market shares and competition

Understand the real competitive positionings

Features that are actually important for users (existing or missing in Mautic)

Features that are important for marketing

Future topics (AI, etc)

Understand values, refine Mautic USPs

Define communication focus points with messaging strategy and core messages

Provide input to Product Team (regarding view on features)

Marketing Channels and tasks

Website

Ownership of mautic.org content

Make and secure content strategy, analyze it and propose changes

Writing content for (landing) pages

Writing blogs on a regular basis

Monitor SEO rankings, track opportunities, propose changes to the copywriters

Analyse website data and provide actionable insights.

Support guests (others than members of this team) to post on the website

Social Media

Post posts/stories, show that Mautic is an actively developed and used Marketing Automation tool. Inspire followers with use cases, examples, etc.

Moderate/Respond comments. Grow followers

Newsletter

Sending out newsletters on a regular basis. Keep existing users involved, inspire them and notify them on (upcoming) changes.

Other

Provide marketing basics and templates to others

Profiles of contributors needed in this team

The marketing team needs the following skills and expertise:

Digital Marketing Strategists

Designers

Copywriters

SEOs

Social Media Management

Would you like to be involved in this team?

Add a comment below!

The first meeting will be held at 1500hrs UTC on Thursday, 21st November 2019.

Please provide your availability on this Doodle poll.

The call will be on Jitsi using this persistent URL: Jitsi Meet

29 posts - 11 participants

Read full topic