Open Startup Report #21 - November 2024

Key points

  1. Financial Summary: Mautic's income this month was $5,835 with the majority coming from corporate members and Mautic Trials. However, the expenditure was significantly higher at $16,791.41, largely due to expenses related to Mautic Conference Europe and infrastructure costs.

  2. Contributions: Contributions from both organizations and individuals were strong this month, with Dropsolid, Acquia, and Leuchtfeuer Digital Marketing leading the organizations, and Anderson José Eccel, Mike Van Hemelrijck, and John Linhart among the top individual contributors.

  3. Usage of Mautic: Mautic saw strong growth in the number of sites calling back to the stats server, with 10,385 Mautic instances updated this quarter. The adoption of the 5.x version is increasing, and Mautic tracking is currently installed on around 25,422 websites globally.

  4. Community Health: The number of new contributors dipped this month following the Hacktoberfest event, but the community still saw 15 new contributors and 73 new members. The Mautic Conference Europe event held in Lisbon was well received, with some great speakers (videos coming soon!)

Finances

Income

This month we saw the renewal from two Community Tier corporate members and quite a few individual members which was great! We also did a fundraising drive at Mautic Conference Europe which resulted in an income of $900 in one-time donations, several new members and discussions with two potential partners.

Our monthly sponsors dropped this month slightly due to one of our sponsors deciding to stop their ongoing contributions.

We received our first income in commissions from the Mautic Trials this month from some deals which converted in the past quarter. It was great to see the trials starting to become revenue generating, and we've got some other deals in the pipeline which are likely to generate some significant revenue before the end of the year.

Description Amount
Corporate members $2,400
Trials $960
One-time sponsors $900
Individual members $810
Monthly sponsors $765
Total $5,835

Expenditure

This month we saw the majority of the expenses relating to Mautic Conference Europe being paid out, with a couple more invoices waiting to be finalised next month. The income from ticket sales will be received in the coming weeks also, however the event itself made a loss due to the lack of ticket sales and challenges with finding enough corporate sponsors.

We had higher than expected fees for the infrastructure working group this month for two reasons. Firstly, we came under a substantial Distributed Denial of Service attack on our Community Portal. Thankfully our budget cap on our cloud infrastructure meant that the costs did not escalate too much, but it was still more than was budgeted for the month. We also had to renew many of our domain names which came to $277.57 in total. The domain renewal costs will be factored into future budgets.

Description Amount
Employment $9,325.03
Events $5,654.52
Infrastructure $696.16
Host fees $657.19
Payment processor fees $291.74
Total $16,791.41

Contributions

A big thank you to all the organisations who have contributed to Mautic in November!

These organisations are making Mautic and helping to grow our awesome community!

🔎 You can always take a look at the data for the last 90 days via this link: Mautic 90 days report and you can now view this month’s report here: Mautic | Monthly Report for November 2024!

⬆️ = Increase from last month
⬇️ = Decrease from last month

Organizations

Most active companies

Dropsolid 353 (⬆️ 71.36%)

Acquia 98 (⬇️39.13%)

Leuchtfeuer Digital Marketing 71 (⬇️ 52.03%)

Friendly 47 (⬇️ 11.32%)

Aivie 37 (⬇️ 2.63%)

Druid 34

Webmecanik 32

UpScale 30

Matic Zagmajster s.p. 22

Moorwald | Sven Döring 18

Top contributing companies

Dropsolid 31 (⬆️ 55%)

Acquia 29 (⬇️ 36.96%)

Leuchtfeuer Digital Marketing 14 (⬇️ 6.67%)

Webmecanik 11 (⬆️22.22%)

UpScale 9

Aivie 8 (⬇️ 57.89%)

Friendly 5

Druid 4 (⬆️ 100%)

Comarch 4

Moorwald | Sven Döring 2 (⬇️ 60%)

Contributions are as defined here with the addition of Jira issues being closed as completed, GitHub Pull Request reviews and Knowledgebase articles being written or translated, which we track through Savannah’s API.

Want to appear on this list? Get contributing, and drop me a line with your company name, domain and the folk who work for you and we’ll make sure that you are attributed correctly!

Individuals

A big thank you also to all the individuals who are helping us build this awesome community ✨🫶🏻🙌🏻

Most active contributors

Anderson José Eccel 183

Mike Van Hemelrijck 148

John Linhart 92

Joey Keller 43

Ekke Guembel 39

Martin Vooremäe 30

Laurie Lim 25

Lenon Leite 24

Matic Zagmeister 22

Adrian Schimpf 19

Top contributors

John Linhart 27

Anderson José Eccel 22

Martin Vooremäe 9

Rahul Shinde 8

Zdeno Kuzmany 7

Ekke Guembel 6

Emily Wood 5

Laurie Lim 4

Norman Pracht 4

Mike Van Hemelrijck 4

Welcome to our new contributors this month 💖

helloooideeeeea

Shan KS

German Mendoza

Lukas Sigel

Dorcas Opatola

Balbinder Sumbria

Anastasija Miladinovic

Ima-Abasi Effiong

waitz

ivanrojasorg

ctotech

diasse

Sandro Cícero

Mahmood

taxi

Top supporters

Ekke Guembel 3

Emily Wood 2

Norman Pracht 2

Matic Zagmeister 2

Ima-Abasi Effiong 1

Mahmood 1

Shan KS 1

waitz 1

Martin Vooremäe 1

German Mendoza 1

Supporters are folks who have had conversations with people directly before they make a contribution, so most likely helping with that process.

This month we had 15 new contributors 🚀 (⬇️50%) and 73 new members joining the community! 💖 (⬇️ 41.60%).

Usage of Mautic

Two-thirds of the way through the quarter and we're on track for continued strong growth in the number of sites calling back to our stats server, with 10,385 Mautic instances last updated in this quarter and 12,758 last updated last quarter.

If we look a the year to date we can see that during 2024 to date, 47,613 instances have been updated which is a rough indicator of the number of live instances during the year.

Of course this may also include development instances, and we will not be seeing any Mautic instances behind firewalls or where the callback is turned off - so use this as an approximate measure.

The numbers for previous years are indicators of Mautic instances which most likely aren't active any longer because they haven't recently been updates, or they're one of the many instances still running older versions of Mautic, so care must be taken with using these numbers as exact figures.

When it comes to the versions in use, again we base this on the data which comes to our stats server when a Mautic instance is updated - so it'll show us the last known state of instances when they were last updated.

You can see there's been a strong growth in 5.x updates during 2024, which is starting to become much more dominant as new users start out with the latest 5.x release, and existing users update to Mautic 5. We expect to see a lot more users switching from 4 to 5 in the coming months as security support ends in December.

The keen eyed of you might notice this is different from the chart shown on my keynote slide in November at Mautic Conference Europe - apologies there was a filter in place which meant it was only showing a limited amount of instances with 5.x in the dataset.

In terms of websites out there in the world which are using Mautic tracking, we're sitting at around 25,422 as detected by builtwith.com, and we've just topped 100,000 websites since Mautic was first launched that have had Mautic tracking enabled at some point in time.

This data source too has its weaknesses, because not all Mautic instances will use the web tracking, and also some Mautic instances will be powering multiple websites, but it can be a useful yard stick as an indicator.

Going forward we're going to be proposing a Google Summer of Code project to work on developing better metrics for us to track - as close as is possible - the actual number of active instances.

Community Health

This month we saw a dip in the number of new contributors which is to be expected following such a boom during Hacktoberfest last month, however we're continuing to see some great new contributors coming to the surface, especially when it comes to testing of pull requests.

We're planning a follow on campaign for Hacktoberfest and we're trying to pick up as many new contributors as we can in our onboarding workflows. Team Leads are getting dates scheduled for formal onboarding sessions and we're planning some workflows in the new website to help people get started with making their first contributions.

Of course we can't leave out the great Mautic Conference Europe event we held in Lisbon, Portugal this month which I was honoured to attend and deliver the 'Mautic Update' keynote. It was just wonderful to meet up with Mauticians from all over the world, and I particularly appreciated that we were able to welcome Favour Chibueze, probably our longest travelled attendee who joined us from Nigeria. She has been contributing in the Education Team for several years.

While the conference and the community sprint had many highlights, I think probably my favourite memory was the amazing BBQ that Lenon Leite cooked for us in the garden of our AirBNB after the community sprint - it was great to see everyone chilled out and chatting, and we got to see a whole new side of our Security Team member when it comes to cooking on the BBQ!

We are open to suggestions for the location of our 2025 in-person conference, so if you'd like to bring Mautic's annual event to your city just submit a proposal on the Community Portal.

Conclusion

I raised at Mautic Conference Europe that we're facing a financial deficit this year of around $50,000 due to the shortfall in income from corporate memberships and event sponsorship. With the higher than expected outgoings this month it's another month of spending more than we raise due to Mautic Conference Europe, however we do have some promising deals in the pipeline which we expect will see us breaking even in December.

It's great to see the continues uptick in Mautic 5 adoption which will no doubt continue to grow with all the exciting features coming in the next release, 5.2, next month. It's also good to see the ongoing upward adoption trends, which I'm fully expecting to continue to grow in the coming year.

This is a companion discussion topic for the original entry at https://www.mautic.org/blog/community/open-startup-report-21-november-2024