My idea is to allow an easy way to send custom events with custom parameters using mtc.js … maybe something like this
mt(‘send’, ‘CustomEvent’, { eventName: ‘Purchase’, itemId:‘234’, price: ‘39’, quantity: ‘2’});
and sending that custom events should be also avilable using REST API
and then allow segmentation based on the event name and date and it’s custom parameters
so for instance to filter the contacts who made a “Purchase” event during the last 2 weeks and purchased “itemID” 234.
I think by adding that feature will make Mautic a very powerful CRM tool