Mautic Community Forums

Ability to send a campaign email reply on a previous email thread

My idea is: the ability to send emails in reply to a previous email, keeping everything in one thread for the recipient. The common use case would be that you send an email, if there’s no reply in x days, follow-up with a reply on the previous thread. We can currently send a follow-up email, but it’s not threaded, it’s a totally seperate new email.

I think these groups of people would benefit from this idea: anyone who sends drip campaigns would benefit from this. Recipients are far more likely to respond if they see a threaded conversation that looks like a real person sent it. Also, many other tools do this, including Reply App, Outreach, and others.

Any code or resources to support this idea: In order to do this we’d need to track the previous email ID from the client that sent it and then automatically append an ‘In-Reply-To’ email header to the reply email. I don’t think it’s that complicated…we could create a new action type ‘Send Reply Email’ and that would include the requisite ‘In-Reply-To’ header with the ID of the last email sent to the contact in the campaign.

Are you willing to work on this idea?: Yes, but my technical skills are limited

What skills and resources do you need to explore this further? I think the main Mautic engineers would at least have to outline the desired architecture for this. If I had that I could probably get it done…

This seems to be a pretty good overview of how the email header works: https://wesmorgan.blogspot.com/2012/07/understanding-email-headers-part-ii.html