Focus Items only for specific site users?

I have a Wordpress site. I want to display a focus item but only for specific site users.

For example, I want to show a focus item based on a users current point score. Users under 50 points would get a specific focus item, while those with over 50 would see a different one.

Is there a way to accomplish this? The closest I can come up with is to put a focus item token in a dynamic content, then insert that dynamic content in the header/foot of the site or something.