According to the EU law IP-address is a private data: https://eur-lex.europa.eu/legal-content/EN-DE/TXT/?uri=CELEX:32016R0679&from=EN
| Natural persons may be associated with online identifiers provided by their devices, applications, tools and protocols, such as internet protocol addresses , cookie identifiers or other identifiers such as radio frequency identification tags. This may leave traces which, in particular when combined with unique identifiers and other information received by the servers, may be used to create profiles of the natural persons and identify them.
If the user accepts the “essential” cookies and does not accept both “marketing” and “statistic” cookies, we are not allowed to load any tracking or advertisement scripts.
This law affects such 3rd-party providers as ÖWA (for Austrian Media Houses needed, Google Analytics, Google Tag Manager, any ad providers, images from other websites, social embeds, Cookiebot, etc.Of cource “not all” websites are doing 3rd party implementations correct (with GDPR standards) at the moment, but the GDPR commission can start making strict checks at some point.
Less ad impressions and less page views mean less income for companies.
ÖWA analytics numbers will become irrelevant, because not all page visits are tracked.
the most interesting issue for mautic: how is it affecting mautic… some features are “useless” like tracking e.g… maybe it would be great if a dsgvo/gdpr person can look through mautic and tell us what should be globally changed to respect the gdpr/etc. And how to implement it by default.
nice to have: a blogpost sometime what’s the actual status in mautic3
p.s. there is this blogpost: https://www.mautic.org/blog/marketer/mautic-and-gdpr/ which recently also gets updated…
are there already some thoughts about?
what do you think about it?