So I would like to take advantage of offline conversions with Google ADs but I need to provide the gclid querystring when visitors click my ADs.
How can I grab that querystring and save it to the anonymous visitor record?
Also, being that they will be an anonymous record. Would that record be converted into a known contact if the contact details were pushed in via a Zapier record push? I doubt it but…?
I use Square Appointments for my bookings. Square does not provide any method of tracking sales conversions. All sales happen in an iframe on a page in WP.
But if I can store the gclid to the contact I can then import them into Google Ads offline.
I’m thinking I would have to get them to provide an email address first before they create the booking. That way I can create the contact record in Mautic that the Zapier push from Square would then update.