Don’t think I really need to spend time justifying this feature (it literally puts the ‘automation’ in Marketing Automation Software), but RSS-based emails allow you to both automate the sending and the content of an email based on an external source (usually a website).
Proper RSS implementation consists of two parts:
- Pulling content from an RSS feed into an email. I.e declaring a source feed, and using template variables to display information from aformentioned feed (Post title, source link, enclosure image, etc.)
- Triggering emails based on feed activity. E.g. Send every X days if there is a new post in the feed.
MailChimp, Mailtrain, and Salesforce Marketing Cloud (personally, I’m partial to Mailchimp’s solution) all handle this very well and should be used for inspiration, and there was even a PR (linked above), that was discontinued after lack of dev adopters.
IMO this is the last major marketing feature that is clearly lacking from Mautic, and is the only thing stopping me (and many others I believe) from switching over 100pct (vs using Mautic for Drip, and another platform entirely for newsletters).