Is there any built-in feature for e-commerce transactions to show after each email automation or broadcast you send?
It would be great to be able to track revenue from specific e-commerce email flows (welcome series, cart abandonment, etc.)
Is that possible out of the box or via some customization? If so, what’s the general direction?
This is a great question and something I think we should look at addressing within Mautic.
There are a number of thoughts around this, nothing out of the box or plugin which would be great.
Some things that I think of are using either google analytics goals or matomy with utm terms attached to mailers in order to better attribute sales/revenue to a specific communication.
Interesting to see what others are thinking and how they are attributing the performance or efforts inside Mautic to actual revenue
UTM Links + Google Analytics is the only thing I can think of as well.
Curious if others have different solutions
Hi, we are doing this for client with pushing in every single sale via n8n:
This way you can build reports
how are you attributing a sale coming in to a specific email or action from within Mautic ?
(Sorry @mikew mike, are you asking me?)
Yeah, all the data comes in the webhook (form entry) into Mautic and N8N upon conversion or other event.
Thanks @joeyk, I’ll check with our devs