Hello, i learned that the List-Unsubscribe Header is set automatically from Mautic as of Version 4.4.11, depending on the Email-Type (Transactional/Marketing) which can be defined in the “Send Mail”-Action in the Campaign-Builder.
This means, that Mautic will automatically add the Unsubscribe-Header for Send-Email-Actions of Type Marketing, and will not set this Header if the Type is ‘Transactional’.
But there are also Emails which are not sent by a Campaign->Send-Email-Action, for example Emails created in this Section of Mautic:
can be send by clicking on a Button:
In my local Test i found that for this usecase, the Unsubscribe-Header is set. Is there a way to prevent this, e.g. to somehow set the Email-Type to ‘Transactional’ without needing to setup a Campaign?
These emails (segment emails) are considered to be bulk mail, because you’re sending to a list of people (segment) rather than one-to-one, which is the nature of transactional emails. So therefore, they should be sent using the unsubscribe header.
I’ve set up a campaign that sends an email to a specific segment, and configured the email as ‘transactional.’ However, I noticed that the unsubscribe header is still visible when viewing the email in the inbox. My understanding is that the unsubscribe header should be exclusive to ‘marketing emails.’ Could you clarify if this is a configuration issue or expected behavior?
Hi there!
for my business there will be a really big problem - if “Unsubscribe-Header” will be only in segment emails.
Above 95% sent emails are going through Campaigns, even If segment e-mails going to above 3000 of contacts.
Can you give in Mautic option to turn off/on this Unsubscribe-header individualy for every e-mail? (by default turned on)
Hello, I think the plan is to have a distinct separation between transactional and marketing.
In M5 the marketing emails will have unsub header and transactional won’t. Same with “Bulk” header.
My team has been trying to navigate the unsubscribe problem in Mautic and I’m looking for some advice about our strategies. We are experiencing what seems to be bot unsubscribes after every send (we have several people who say they never unsubscribe, but they are being marked that way in Mautic), which we believe might be from the auto-injected unsubscribe in the header. We are sending only Marketing emails (newsletters/promotions).
Before we realized this was an issue, we tried setting up an unsubscribe landing page on our website where people had to re-submit their email into a Mautic form, which added them to a segment (and subsequent campaign) to unsubscribe them. This way I can track who manually fills out that unsubscribe form.
For our latest send, I had 137 unsubscribes listed in Mautic, but only 3 manual unsubscribes in my new segment, so this seems like a big problem.
I had a few ideas for trying to navigate around this, none of which I think are ideal:
Only send transactional emails in small amounts at a time (checking first in each batch to make sure that there are no unsubscribes within a segment before I send since transactional emails still send to unsubscribes I think, right?)
Or, after each Marketing mail send, check my “Unsubscribed From Landing Page” segment to see how who actually clicked on the landing page link and entered the Mautic form to manually unsubscribe…THEN…going back to view my Mautic unsubscribe list and resubscribe everyone who isn’t in that segment.
These seem like tedious workarounds, and it seems like there has to be a better way. Has anyone had success with sending a marketing email and removing the unsubscribe option in the header?
I ran into the same issue in Mautic 4.4.11. Emails sent directly from that section are automatically treated as marketing, which is why the unsubscribe header appears. The only real workaround I found was sending it through a campaign marked as transactional. Without a campaign I haven’t seen an official option to change the type.
I see that sending emails as transactional is a workaround, but will there be consequences for sending mass emails that are somewhat promotional this way? I’m unsure of the dangers of doing this. I have an unsubscribe link to a landing page built into the emails, but will there be consequences of sending promotional emails as transactional?
