Google Analytics UTM tags

Product Support
1

I saw Google Analytics UTM tags in email builder. Any1 can explain me. how its work ?

2

I saw Google Analytics UTM tags in email builder. Any1 can explain me. how its work ?

3

Hey @Vines – you can add your tags there, and then Mautic will automatically append them to each of the URLs in your email. So instead of manually adding something like this to the end of every link

?utm_source=Mautic&utm_medium=email&utm_campaign=newsletter_June2017

you just add them once in the Google Analytics UTM tags section and they’re automatically added to every link.

With those parameters added to your URLs, you’ll be able to see/track that campaign in Google Analytics. If you’re not familiar, here’s a video that explains the basics of using UTM parameters. (The video talks about tweets, but it would be the same with email links or any other link.)