As a fast growing startup we are very excited to have just installed mautic on a new server and integrate it into our marketing strategy. Our public customer facing website is e.g. www.startup.com but the new server is sitting on mautic.xyz.com. As someone new to marketing automation I’m not sure if the landing pages generated by mautic are typically very short lived and hence the url on which they found is not important or whether they should appear to be on the same site as our public website. We have a few options;
- Put mautic on a subdomain of our public domain e.g. https://m.startup.com
- Use apache reverse proxy to proxy requests made to https://www.startup.com/pages/ onto mautic.xyz.com
- Leave it on mautic.xyz.com
My concerns are;
a) SEO. If the landing page is not on the main websites domain they are unlikely to benefit from the domains authority in the SERPS.
b) If a customer lands on a page with a url that they don’t recognise they are less likely to take action. I would imagine that having the page as a subfolder of the main domain to be of a big advantage in terms of conversion. e.g. https://www.startup.com/pages/
What would you recommend?