we are looking for a CRM to include it into our marketing process.
I’ve already taken a short look at Mautic
But before I dive to deep into Mautic, I would like to ask the following questions to know if its in general possible to automatize the following process:
We have a customer base with several attributes for each customer like city, type of product, segment and so on.
It should be possible for the manager to choose the correct customers according to the attributes (e.g. all customer from city x and type y of product) and assign this customers to a marketing process.
The marketing process in short should look like:
User gets a notification call customer x (we don’t really need Email marketing)
User is being asked how the call was and the user can choose from several categories (no interest, slight interest, wrong number, …)
The logic behind what happens afterwards is in the program
So in short:
Defining the customer range -> putting them into a process -> user gives a response in a pre defined way to the task he performed -> the process goes on
is it possible to implement the above described process with Mautic?
Or should we look for something else? Any suggestions?