I am planning to work on a Personalised URL module any would like to ask if you guys would find it useful. Personalised URLs or PURLs are Landing Page URLs that are personalised to the lead and would contain the lead names such as:
The idea behind this mainly has 2 points:
- If you use any offline media such as Direct Mail, it will allow you to track who responded where it wasn’t possible with a generic URL. When used with a personalised landing page module, you are able to create a personalised experience for your leads.
- The URL contains the lead names so it may encourage them to act out of curiosity.
I would be grateful if you guys could let me know what you think.