Running several instances of the same campaigns in parallel for one person (think webinars)

Imagine you market several events (webinars, tradeshows etc.). Clients can register for each them. The campaign should always be the same flow, just with different parameters.

Custom objects seems to be one piece to the puzzle. But not the complete answer.

The campaign could (if the plugin works again) then pull the required tokens from the related custom object. Not sure about dates to control the campaign flow yet, as its all related to a given event date.

However - even worse: As far as I know, a contact can only be in a campaign at one place at a time. The contact could not be in the campaign at different nodes for different events at the same time. True? Did you find a smarter approach?

Otherwise we would need to clone the complete event campaign setup for each event instance in order to run as expected. That doesn’t sound too smart.

I tried to do research how other Marketing Automation systems do it - and it looks similar. Although the campaign is automated, there is a hell lot of repeated work to recreate the same campaign flow for the next event.

Did I miss something?

Hi @dirk_s

I’m not sure if I understood correctly, but yes, a contact can be in multiple campaigns simultaneously. For example, if a contact is registered for both “Webinar 1” and “Conference 2,” you can assign them to the corresponding segments for each event.

Each event is independent in terms of dates, content, and email/SMS marketing strategy, so you will need to create separate campaigns for each event. This way, the contact will receive relevant updates for each specific event.

I’m not entirely sure why custom objects would be necessary for this task, as it doesn’t seem essential for managing these campaigns effectively.

Best regards,
Ricardo

Actually it’s a bit different. I want to design one webinar campaign. But it should run for several webinars. So physically it would be one campaign managing different webinars…. Using variables from e.g custom objects, where the different webinars would be stored.

So a person participating in several webinars would enter the same campaign for different webinars at the same time.

I don‘t want to create a separate campaign for each webinar if all that changes is the date, title, description ….hope that makes it easier understandable.

So the campaign for “Webinar 1” and “Webinar 2” should be one. Only with different content tokens.

But I fear the current way Mautic is designed, the contact can only be in the campaign for one webinar at the same time.

1 Like

If it is a pretty consistent logic, I would suggest doing it outside of Mautic and just feeding the events via API.

1 Like

Yep, this underlines the importance of further developing and improving the API :smiley: