Social Media Campaigns

I’m wanting to use Mautic specifically to do establish multiple social campaigns targeting specific social media users where an AB scenario is deployed based on their interaction with the asset. Mautic seems to be driven by email though. Does anyone have opinions about whether Mautic is a viable option for me?

I’m wanting to use Mautic specifically to do establish multiple social campaigns targeting specific social media users where an AB scenario is deployed based on their interaction with the asset. Mautic seems to be driven by email though. Does anyone have opinions about whether Mautic is a viable option for me?