Guys, I have a problem understanding this.
I can award points, etc., via the dear good campaign.
But I could also be wrong, wasn’t it the case that you can also write data such as purchases, usage, etc. on the website via the Tag Manager in Mautic to the “visitor” like with the Matomo Tag Manager or Google Tag Manager?
So that I can also fill the customer with data that I can then evaluate later and then send the newsletter etc. even more specifically.
Where can I find that in the documentation or am I thinking wrong?