Wordpress: Dynamic Content: Slot Name?

I am profoundly confused by how to set up dynamic content…

The point of confusion by what the “Slot Name” needs to be… In the Mautic Wordpress Shortcode I have to enter a Slot Name.

When setting up the Campaign for the dynamic content request, I have to enter a slot name.

Well… okay? What do the specific slot names (for both the campaign side and the Wordpress shortcode) need to be? Do I just have to ensure that these match?

I certainly don’t see anywhere to enter a slot name when creating the dynamic content… The only place I see anywhere to input a slot name is on the Campaign decision tree…