My idea is: Add tag management to preference center
I think these groups of people would benefit from this idea: Those with more than one newsletter segments and use tags to subscribe or unsubscribe contacts to each newsletters segment.
Why I think they would benefit from this idea: I believe it easier to maintain newsletters segemetn separately using tags.
Any code or resources to support this idea: None that I know of.
Are you willing to work on this idea?: Willing to work with developer to make it possible and do beta testing. I administrates two different host servers in USA.
What skills and resources do you need to explore this further? A developer who can add tag management to preference center and treat it the same as segment or category.
If someone asks me:
Should I use tags or segments to manage my newsletter subscribers, I would answer: tags, no doubt.
For me different newsletter segment means something else as various newsletter segment. If you have 1 segment / subscriber then the built in dnc is just fine.
But if you have multi-topic newsletters where you need custom unsubscribe solution (it’s a more advanced thing where you need out of the box thinking) then using custom fields makes things easier.
But of course - there are many ways to do the same thing. You can stay with tags too, and use a radio box or checkbox to manage tags with campaigns. You can also just link a custom unsubscribe page for each topic, and remove the tag via the tracking script once aomeone visits the unsub page. Boom, you dont even need a pref center.