Mautic Community Forums

Anonymous info

So it’s been a few weeks using Mautic and I really see the potential to gather and build a quality lead list. I’m slowly but surely learning the system.



Can anyone help me or chime in on how the Anonymous info comes into play ? I have the pixel installed on website and getting a ton of information from visitors all around the world but all it shows is the time spent on site, IP address and where they are located.



Is that the way it should be ?



Please advise and thanks in advance :)



JC

So it’s been a few weeks using Mautic and I really see the potential to gather and build a quality lead list. I’m slowly but surely learning the system.

Can anyone help me or chime in on how the Anonymous info comes into play ? I have the pixel installed on website and getting a ton of information from visitors all around the world but all it shows is the time spent on site, IP address and where they are located.

Is that the way it should be ?

Please advise and thanks in advance :slight_smile:

JC

Those are the information Mautic can gather from a request provided by the tracking pixel. Then you have to place some forms to turn the anonymous leads to identified leads. Mautic will then join the lead’s browsing history with the form information and you can start the email marketing automation. Or if your website has a user area where your leads already filled some data, you can transfer those information via the tracking pixel URL query:

https://www.mautic.org/docs/leads/lead_monitoring.html

Or the API:

https://developer.mautic.org/#rest-api

Or the fake form submission:

https://medium.com/@jan_linhart/the-simplest-way-how-to-submit-a-form-data-to-mautic-1454d3afd005