Better Segments or Tags?

[gnumax]

Hi everyone!

When a “contact” opens an email and clicks on a link, is it better to add tags to identify this action or add it to a segment?

I understand that if we segment it in multi-stage funnels there would be many segments and this would, in part, affect the performance of Mautic.

Better Segments or Tags?

I would love to hear opinions as I’m just a beginner in this automated marketing stuff, I’m all about the technical side.

[robm]

I started out segmenting everything and ran in to performance issues die to having so many segements.

I know use tags due to their versatility, and they almost tell their own story of a contact at a glance when looking at the tag cloud of a contact.