My idea is:
Email analytics software can provide insights into how your subscribers are engaging with the email campaign you have sent.
It provides more advanced insights like open rates, click rates, the email clients your subscribers use to engage with your email, link clicks, submissions on AMP widgets you used on the campaign, etc.
Use email analytics to understand how your campaigns performed and the things you can optimize to improve the performance of future campaigns.
With email analytics, you can get answers to all the crucial campaign-related questions like,
- Which type of content gets the most clicks?
- Which subject lines get better open rates?
- Which email format produces better results?