I’m starting to use Mautic but encounter few problems:
- In the Email builder, I use some customized leads fields (Name,…), but when I send the mail, they are not getting converted. I simply receive the mail with Name in bold. Any idea why?
- I would like to use leads fields in the subject of the mail to increase open rate. How can I do it?
Concerning the A/B testing
- I understood the traffic weight to split the variants across the leads list, but what if I want to test the following:
Got 10,000 leads and want to test 2 variants. I would prefer to send the core + 2 variants to a list of 1,000 leads and selecting the most impactful mail for the 9,000 remaining.
How to do such thing?
- And if I want to build a follow up campaign (The mail has been opened, but no action), do I need to prepare this campaign at the same time, or I can wait to run the 1st campaign, then to configure the follow up campaign? (Not sure if I can get the information afterwards in fact)
How to perform that?
Thanks a lot!