Multi-language A/B tests

Product Support
1

Your software
My Mautic version is: 6.0.7 (we will upgrade to 7.1. when available)
My PHP version is: 8.3
My Database type and version is: MariaDB 12.2

Your problem
My problem is: We are unsure how to setup our segments. Should we put users of different languages in different segments or use the specific mautic language feature for it?

E.g. we also would like to use A/B tests. Will this work together or are there any problems to be expected?

Does anyone use multi-language A/B tests without problems?

2

The documentation says only one sentence: “It’s also possible to have translations of A/B test variants.”, so it should work? We will try.

3

@markus23 A/B testing is possible—but not in a fully “native one-click” way. You have to structure it carefully so both features work correctly.

  • Create segments per language
  • Create one email with A/B variants (subject/content)
  • Send each A/B test only to its language segment
4

Thank you, I was thinking that something like this might be needed. So we basically cannot use preferred_locale and translation parent? But have two segments newsletter_de and newsletter_en and completely separated de and en emails that have A/B variants each?

5

yes—if you want clean A/B testing, separate segments per language is the right approach.

In Mautic A/B testing is applied only to parent email and translation are treated as separate child not A/B variant.