Qualify points

My idea is:
Instead of simply adding points they could be qualified in categories. E.g. we have different types of events and if someone clicks on a button that is related to a certain type of event this could add points in that specific category. So we could learn more about the direction of the user’s interest and better target the next email.

I think these groups of people would benefit from this idea:
everybody

Why I think they would benefit from this idea:
better knowledge about the user’s interests.

Any code or resources to support this idea:

Are you willing to work on this idea?:
yes - we could talk about the structure that would open up the concept of points.

What skills and resources do you need to explore this further?

Pleased to say this is coming in Mautic 5!

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