My idea is:
This video will explain https://youtu.be/B55nu7MMcgg
Have a chrome extention (like Hyros has) and display Leads & Roas directly in Facebook Ads & Google Ads platform on the specific campaign, becouse offline conversion don’t work with Google on IOS 14.5 devices right now when it dont have the clickid & Facebook Ads needs so many parameters to just match the right offline conversion to the right Campaign so it miss a lot of conversions.
Dynamic URL parameters works for both Facebook and Google ads platforms so we just use a tracking script in our ads that can utomaticly generate the speciffic Campaign ID, AdGoup ID & Ad ID and that data can be put in mautic in the custom fields.
I think these groups of people would benefit from this idea: Because in today’s world when more devices will block third-party cookies, and we have many businesses can’t rely on the ad platform displaying the right data anymore, we can just match the campain id or ad id directly from mautic to the adplatform.
Why I think they would benefit from this idea: We can messure first click data and match this directly with the LTV direcly from our ad platforms, and we dont need to have two diffrent browser windows open to match our sales to our campains.
Any code or resources to support this idea: Chrome extension that do an API call to Mautic and connect the custom fields to the specific adplatorm.
Are you willing to work on this idea?: Yes!
What skills and resources do you need to explore this further? Someone that knows how to develop a chrome extension