Tut's on UTM and conversion tracking with Google Ads and Mautic

Does anyone have any tutorials on implementing UTM tracking on visitors (from anonymous visitor through to identified)? I want to tag visitors with the search query, the matched keyword and identify the ad that they clicked on.

I already have a zapier action that tags clients when they book so the conversion track in mautic is taken care of.

I’m more of a visual learner so videos would be awesome. Or, if anyone would be open to a quick chat like a Skype call to talk about how to go about getting this up and running you would make my day.