My idea is:
Add native and consent-aware email tracking to Mautic. According to recent European legal rules eprivacy, the tracking pixel only be added when the contact has valid consent.
I think these groups of people would benefit from this idea:
Team from European countries.
Why I think they would benefit from this idea:
At European level, the EDPB has also confirmed that email tracking pixels may fall within Article 5(3) of the ePrivacy Directive.
Any code or resources to support this idea:
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CNIL recommendation on email tracking pixels:
Pixels de suivi dans les courriers électroniques : la CNIL publie ses recommandations pour mieux protéger la vie privée | CNIL -
EDPB Guidelines 2/2023 on Article 5(3) of the ePrivacy Directive:
Guidelines 2/2023 on Technical Scope of Art. 5(3) of ePrivacy Directive | European Data Protection Board
Are you willing to work on this idea?
Yes, I can contribute to the implementation.
What skills and resources do you need to explore this further?
Guidance from Mautic mainteners;
UX input for consent collection and withdrawal;
Legal review and ePrivcacy European jurisdictions