Email: Transactional vs Marketing Question

Product Support
1

For a periodical newsletters, should they be considered transactional or marketing?

Would someone also please remind me the difference internally between the two?

Thanks,

2

This video from our very own @joeyk should answer your question.

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3

Thank you. Yes Joey is a great resource.

Presumably then, periodical newsletters should be considered transactional.

Regards!

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4

Hi, I think if you are sending newsletter it should be marketing.
Anything that you send in large amount as a blast should be marketing.
Joey

5

Thank you Joey,

If I have a rss email templates to be sent - which I’m testing with Jump to Event - I’m concerned about the warning alerting to the limit of once per contact when selected in Email Type for marketing.

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Since it’s the same email, would I still be able to send “n” times if set as Marketing?

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Finally, do I set the campaign to allow contacts to restart with a Jump to Event?

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Thanks for your help and advise.

6

Very good point.
You have to keep it as transactional.
If you jump within the campaign, they never leave the campaign, so you don’t need that setting.

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