How do I effectively integrate a download link into a campaign?

Hi everyone. What is the most effective way of integrating a download link into a campaign? I have the download link as an asset in mautic and I wanted to know if I should integrate the link on a landing page in the campaign or just send out an email with the link? Which choice is the most efficient or is there even a third way?


Hi everyone. What is the most effective way of integrating a download link into a campaign? I have the download link as an asset in mautic and I wanted to know if I should integrate the link on a landing page in the campaign or just send out an email with the link? Which choice is the most efficient or is there even a third way?