Campaign with a wait of 355 days

General Discussion
1

Hello.

I need to set up a campaign that does the following:

When a customer purchases a product, I want them to enter a campaign so that this customer receives about 3-4 emails within a week of one year to go since they bought the product.

What I want is to remind you to repurchase the support of the product you purchased.

I thought about creating it like this:

  • A segment for people who buy that product.
  • The first action would be to send the first email but with a wait of 355 days.

Would this work? Do you have other ways to do it?

Thank you.

2

There are different ways to do this. How many products you have?
Joey

1 Like
3

Hello @joeyk.

I have about 5 products, which may be 10 in the future.

How do you think it would be better to do it?

Thank you

4

Hi @oscar2612 , up to 10 products you can go the easy way:

Let’s say you have 3 products, then you make 3 fields:

  1. ProductAPurDate
  2. ProductBPurDate
  3. ProductCPurDate

When the actual purchase happens you can populate the right field. (How to do that - depends on your shopping cart solution, there are many ways.)

Then create a segment for each product where you define

“ProductAPurDate is less then -365 days”
AND
“ProductAPurDate is not empty”

The segment can start a campaign with the following steps:

Step 1: send email: “Renew support”

Step 2: send email: “Renew support reminder”

Step 3: send email: “Renew support last chance”

Make the campaign repeatable

You don’t have to check if the person has purchased in the meanwhile, since their ProductAPurDate value would be recent, and automatically kick them out from the segment and the campaign.

Joey

2 Likes
5

Hi @joeyk.

I am using the WPFunnels + Woocommerce plugin for the shopping cart.

That is, the product is purchased in a WPfunnel funnel and the purchase process is carried out by Woocommerce.

Would it be easy to pass that data to Mautic?

6

If it’s easy, that depends on your skills.
Here are the docs for the webhook:

You can create a form in Mautic, that receives the webhook. Email + ProductAPurDate would be updated.

You need to know how to make a form post from wpfunnels to any form, but this is a wpfunnels question I think.

1 Like
7

I will review this information. If I see that I am not capable, I ask you for another option. :stuck_out_tongue_winking_eye::stuck_out_tongue_winking_eye:

Thank you so much.