My idea is Mautic INGEST:
In some proprietary marketing automation tools (like Adobe Campaign manager), You have the possibility to gather a bunch of data from different sources to create/enrich contacts and send segment emails. An important requirement is that the marketeers are able to use these tools:
- No queries (only if they want it
- No code (but possibly)
- Easy to use
Wat they want to do is combin data from different data sources (like bigquery and OracleSQL) , do ssome transformations on them (sort/ unique / filter / join / lookup / …) and then load them into Mautic as a segment.
We are now looking at using Apache HOP or other tools to do this combination of ETL in a Gui friendly way into Mautic but the question rose: should we perhaps have this in Mautic?
I think these groups of people would benefit from this idea:
- Enterprises with many data sources
- Existing users of Adobe Campaign manager
Why I think they would benefit from this idea:
- Easy migration from propietary tools to Open souce (feature parity)
- Very powerfull plugin to create and enrich your contacts.
Are you willing to work on this idea?: Possibly
What skills and resources do you need to explore this further?
Feedback!