Data aggregation functionality in Mautic

My idea is Mautic INGEST:

In some proprietary marketing automation tools (like Adobe Campaign manager), You have the possibility to gather a bunch of data from different sources to create/enrich contacts and send segment emails. An important requirement is that the marketeers are able to use these tools:

  • No queries (only if they want it
  • No code (but possibly)
  • Easy to use

Wat they want to do is combin data from different data sources (like bigquery and OracleSQL) , do ssome transformations on them (sort/ unique / filter / join / lookup / …) and then load them into Mautic as a segment.

We are now looking at using Apache HOP or other tools to do this combination of ETL in a Gui friendly way into Mautic but the question rose: should we perhaps have this in Mautic?

I think these groups of people would benefit from this idea:

  • Enterprises with many data sources
  • Existing users of Adobe Campaign manager

Why I think they would benefit from this idea:

  • Easy migration from propietary tools to Open souce (feature parity)
  • Very powerfull plugin to create and enrich your contacts.

Are you willing to work on this idea?: Possibly

What skills and resources do you need to explore this further?
Feedback!

1 Like

I’m curious, which problem are you trying to solve here?
I’ve learned so far that Mautic isn’t the tooling (yet) for database warehousing.