Hi all,
I have an urgent request!
I am working on a project to find an open-source alternative of Adobe campaign v7 and I would like to analyze Mautic community free version.
I would appreciate if someone helped me verify these features:
- In the first part of the table attached I did not find the links to the documentation of Mautic to verify if the feature really exists, please find related links with me?
- In the 2nd part of the table attached I found that the feature is partially covered, please help me find more details or explanations ?
–>Do not hesitate to answer my request even by verifying only one feature!
Thanks, a lot!
Narjes18
| Column 1 | Column 2 | Column 3 | Column 4 | E | F | G |
|---|---|---|---|---|---|---|
| Part 1 of the table | Part 1 of the table | Part 1 of the table | Part 1 of the table | Part 1 of the table | Part 1 of the table | Part 1 of the table |
| Categories | Subcategories | Description need | Comments/examples clarify the need | Comment | Exist in Mautic community version? | Link of the answer’s source |
| A/B testing | Already in AC: regression if not available in the proposed solution | Yes | ? | |||
| Send in waves | Have the possibility of smoothing shipments during the day or over several days | Already in AC: regression if not available in the proposed solution | Yes | ? | ||
| Management of commercial pressure | In Adobe Campaign: Specific typology rules which allow a recipient to be excluded from a sending if they have already received X communications over the last N days (per channel) | Already in AC: regression if not available in the proposed solution | Yes | ? | ||
| Technical logs which detail the status of shipments and errors | With the possibility of modifying the verbosity of the logs as appropriate | Yes | ? | |||
| Consent management | In Adobe Campaign: For emails: Unsubscribe web pages For SMS: Recovery of STOP SMS | Already in AC: regression if not available in the proposed solution | Yes/Partial | ? | ||
| Email Channel | Creation of email templates | In Adobe Campaign: Possibility of having reusable email templates | Already in AC: regression if not available in the proposed solution | Yes | ? | |
| Administration | Security | Secure communications with the Orange network with different protocols (HTTP, SFTP, SMTP, SMPP) | Already in AC: regression if not available in the proposed solution | Partial | ? | |
| GDPR constraints (IMPERATIVE!!) | Data stored in Europe | Yes | ? | |||
| Vision of data according to the work environment | A GP user should not see the data of BORA users, and vice versa | Already in AC: regression if not available in the proposed solution | Yes | ? | ||
| Tool open to custom development | Already in AC: regression if not available in the proposed solution | Yes | ? | |||
| Part 2 of the table | Part 2 of the table | Part 2 of the table | Part 2 of the table | Part 2 of the table | Part 2 of the table | Part 2 of the table |
| Categories | Subcategories | Description need | Comments/examples clarify the need | Comment | Exist in Mautic community version? | Link of the answer’s source |
| Ability to generate precalculated audiences | In Adobe Campaign: Possibility of generating lists (data associated with their own table) daily, which allows you to quickly refine targeting | Already in AC: regression if not available in the proposed solution | Partial | One Mautic installation for multiple domains? | ||
| Possibility of using the results of a communication (opening, click, etc.) | In Adobe Campaign: Exploitation of distribution logs to determine customers who reacted or not to a communication | Already in AC: regression if not available in the proposed solution | Partial | Reports — Mautic Documentation 0.1 documentation | ||
| Possibility of carrying out hyperpersonalization according to precise segmentation criteria | Within the same communication have personalization according to different profiles | Must have in the next few years | Partial | https://support.hyperise.com/en/marketing-automation-integrations/mautic-integration | ||
| Data connectors | FDA connection to BigQuery | Partial | Google Cloud console | |||
| Ability to export data into BI tools | In Adobe Campaign: Either by exposing the data on the exhibition base on BigQuery or by making a file transfer via CFT | Already in AC: regression if not available in the proposed solution | Partial | Database Export - How? | ||
| SMS | Interfaced with ORMIS (more advantageous) with a CFT flow or via API OR management by the tool (external service) | Already in AC: regression if not available in the proposed solution | Yes/Partial | SMS Text Messages — Mautic Documentation 0.1 documentation | ||
| Push app | File transfers or API | Already in AC: regression if not available in the proposed solution | Yes/Partial | https://www.mautic.org/ | ||
| RCS | Conversational SMS. It is now possible to do this in an internal tool but the tool does not interface with Adobe Campaign. Very little used at the moment but desire to use this channel more | Yes/Partial | SMS Text Messages — Mautic Documentation 0.1 documentation | |||
| Triggered campaigns | Campaigns triggered at individual level based on trigger criteria not currently possible in Adobe Campaign | Must have in the next few years | Yes/Partial | https://www.youtube.com/watch?v=Ze_y8sTc0P0 | ||
| Ability to export campaign planning outside the tool | More generally: Possibility of manipulating tool objects from outside (API) | Must have in the next few years | Yes/Partial | Reports — Mautic Documentation 0.1 documentation | ||
| Offer management | Creation of a catalog of offers. Personalization of offers based on criteria (geographic, status, loyalty, etc.) | Yes/Partial | Youtube | |||
| Ability to add treatments and create additional exclusion rules that run automatically before sending | In Adobe Campaign: We associate a Typology with a sending which executes defined typology rules (default and custom) | Already in AC: regression if not available in the proposed solution | Yes/Partial | Using the Campaign Builder — Mautic Documentation 0.1 documentation | ||
| Consent management | In Adobe Campaign: For emails: Unsubscribe web pages For SMS: Recovery of STOP SMS | Already in AC: regression if not available in the proposed solution | Yes/Partial | ? | ||
| Improved real-time email deliverability based on feedback from ISPs (Internet providers can send emails to the SPAM folder) | Today Adobe Campaign uses FED to send its emails. If the tool sends poor quality mailings (high SPAM score, poor success rate, etc.), all of the FED’s IPs can be impacted and therefore impact all FED users (ORMIS, Scribe, etc.) | Partial | Mail Send Settings - SMTP | |||
| Dynamic image catalog | Personalize the display of one image or another based on criteria | Must have in the next few years | Partial | Mautic & Email Marketing: Level One | ||
| Administration | Security | Secure communications with the Orange network with different protocols (HTTP, SFTP, SMTP, SMPP) | Already in AC: regression if not available in the proposed solution | Partial | ? | |
| Performance | Complex queries on millions of data must be efficient | Already in AC: regression if not available in the proposed solution | Partial | Screenshot: https://developer.mautic.org/ |
