I’m new to Mautic and I’m trying to set up my first email sending campaigns.
My site offers resources to download online, visitors can register for free but can only download part of the resources. To have access to all the resources, they must subscribe to a paid offer.
I want to launch an email campaign based on a segment of users of the free offer (4 emails/28 days) containing the latest resources to download in high demand and accessible only to customers who have subscribed to the paid offer .
If a free tier user clicks on any of the campaign emails then I give them points and a tag and then I want to send them a promotional email within 30 minutes containing a discount on the paid offer via another promotionnal campaign or from current campaign.
How can I schedule a promotional email to be sent to the user 30 minutes after he clicks on one of the campaign emails?
If the user of the free offer ends the campaign without having clicked on an email from the campaign (no points) then he is transferred to the segment of inactive leads who will be the subject of a re-engagement campaign (3 emails/ 1 year).
If the user ends the campaign by having clicked on one of the campaign emails (determined by the number of points and/or a tag) without having subscribed to the paid offer then I want to relaunch the customer conversion campaign or create other customer conversion campaigns over a month (named "attempt 1,2,3… ".).
If the user subscribes to the paid offer then he is transferred to the segment of converted customers and will no longer be the subject of an email campaign.
Is the logic of using segments as well as campaigns correct for the objective sought?
Here is an overview of my first mailing campaign with the objective of converting users of the free offer into customers.
Thanks for your advices