May mautic replace my standard newsletter tool?

General Discussion
1

I wonder, whether I may replace my existing newsletter service with help of mautic + a professional SMTP service?

2

I also want to replace my traditional newsletters. I found the optin/optout explanation here https://www.mautic.org/blog/integrator/creating-a-double-opt-in-email-campaign/ and understood how to setup campaigns. But I’m confused on how to setup a campaign for it: Because regular campaigns seems to be triggerd by an event (signup, form filled, …) but for a newsletter I have to:
1st: Trigger sending a new email manually.
2nd: You do not start at the beginning of a campaign and get all the old emails but all contacts are at the same step and will just get the next newsletter.

3

May be it is worth to think about opt-in and sending newsletter as different steps/processes. There also might be a couple of different ideas of what a newsletter exactly does and is, so based on that, there are different solutions which are not necessarily based on a campaign:

  1. Tutorial-Style newsletter: A strict sequence of newsletters, each contact should get all of the newsletters one by one. In that case you can use s sequence of point triggers instead of using a campaign. This works fine if you have contacts that have already done the opt-in
  2. Classical newsletter: General news newsletter and every contact gets the same latest one. In that case put all your newsletter-receiving contacts in the same segment and choose new segment email, i.e. without using a campaign. In addition you can let grow your leads by setting up point triggers. This works fine if you have contacts that have already done the opt-in.
  3. Campaign for newsletter sign-up: For new contacts that are signing up for the newsletter, you need to setup the double opt-in email campaign as explained in the link you mentioned. After that, you can use that segment for a style 1. or style 2. newsletter
  4. Facebook/Xing-Style newsletter: A customized newsletter which send individual results to each contact. In that case you need to create custom fields, use the API to update them and create a campaign that triggers the final content of each field and puts all the fields together for the customized emails
4

Thanks! This really helps me a lot!

5

I wonder, whether I may replace my existing newsletter service with help of mautic + a professional SMTP service?

6

Absolutely can. You can choose from a variety of SMTP services (or even IMAP on your own server - Though I would caution on that path depending on the number of contacts you are sending to).

Hope that helps!