My idea is: resend segment to unopen with different subject line
I think these groups of people would benefit from this idea: marketers
Why I think they would benefit from this idea: some subject lines might not work. If we could send the same email to those who didn’t open, it would get higher conversion
Any code or resources to support this idea: no
Are you willing to work on this idea?: yes. But not to code
What skills and resources do you need to explore this further?